Vice President – Growth Marketing

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🏄 California – Distant

infoinfo

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Betterworks, pas via un site d'emploi

Repérée par Remote Rocketship il y a 2 mois

Toujours ouverte sur le site de Betterworks. Vérifiée il y a 9 heures.

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Betterworks

51 - 200 employés

Fondée en 2013

👥 RH Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Betterworks est une plateforme de gestion de la performance et des objectifs basée sur le cloud, utilisée par les organisations pour définir, suivre et aligner les objectifs des employés (y compris les OKR), mener des évaluations de performance continues et améliorer la visibilité des objectifs à travers les équipes. Elle est proposée en tant que produit SaaS pour les équipes RH et les opérations du personnel, et vise les clients professionnels (grandes entreprises et entreprises de taille moyenne).

Description

• Lead and scale demand generation, pipeline acceleration, and go-to-market strategy aligned with Sales and Customer Success • Drive revenue-growth-oriented marketing programs through data-driven campaigns, ABM strategies, and marketing automation • Own marketing pipeline and revenue targets • Integrate demand generation, account-based marketing, and digital-first pipeline creation • Oversee multi-channel demand generation programs, including digital marketing, ABM, and events • Measure and optimize marketing performance to improve ROI and align with sales objectives • Partner with Product Marketing to create messaging for CHROs, Talent leaders, CFOs, and HR IT purchase influencers • Collaborate with Sales, Field Enablement, and Customer Success on deal support strategies to accelerate deal velocity and improve customer expansion • Mentor and scale a revenue marketing team across demand generation, digital, and field marketing • Foster continuous experimentation, innovation, and accountability • Manage the marketing budget and allocate spend efficiently across channels • Report to the Chief Marketing Officer

🎯 Exigences

• 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role driving pipeline growth • Deep understanding of modern marketing funnels, data analytics, and revenue marketing motions • Experience with always-on digital demand generation and multi-threaded ABM approaches • Proven ability to build, lead, and scale high-performing marketing teams delivering measurable revenue impact • Expertise in HubSpot, 6Sense, Salesforce, and analytics tools • Ability to analyze complex funnel metrics and optimize conversion rates • Experience working directly in the HR technology space is preferred • Exceptional storytelling and messaging expertise • Ability to translate complex solutions into compelling business value for Talent leaders • Hands-on and strategic leadership capability • Ability to manage a distributed team across time zones spanning the West Coast to the UK • Responsibility for information security awareness, training, data handling, and incident reporting as an employee

🏖️ Avantages

• 100% paid Medical/Vision/Dental for employees • Flexible time off • Parental Paid Leave policy • Monthly internet stipend • Flex days • Leadership team exposure and high-caliber leadership environment • Opportunity to make a direct impact on company revenue and market expansion • Opportunity to build a world-class marketing function

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