Senior Director, Growth Marketing

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Calendly

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2013

☁️ SaaS

⚡ Productivité

🏢 Entreprise

💰 €3 502 700 000 Series B en 2021-01

SaaS • Productivity • Enterprise

Calendly est une plateforme d'automatisation de la planification qui simplifie la coordination des réunions. Elle propose des options de disponibilité personnalisables, des intégrations avec des outils de calendrier et de visioconférence, ainsi que des fonctionnalités telles que les sondages pour réunions et les rappels. Calendly vise à accroître la productivité en réduisant l'effort nécessaire pour organiser des réunions pour les particuliers et les équipes.

Description

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy. • Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. • Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. • Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. • Lead annual and quarterly growth planning, forecasting, and budget allocation. • Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. • Own the website end to end, defining goals and a roadmap to achieve them. • Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. • Establish a culture of experimentation through A/B testing and performance optimization. • Build, mentor, and lead a high-performing growth marketing team.

🎯 Exigences

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing. • 5+ years of leadership experience managing high-performing marketing teams. • Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments. • Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution. • Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms. • Experience managing significant marketing budgets and delivering measurable ROI. • Excellent leadership, communication, and stakeholder management skills.

🏖️ Avantages

• Top Performer Bonus program • Equity awards • Competitive benefits