Senior Manager, Member Experience

Emploi pas sur LinkedIn

🕒 il y a 13 jours

🇺🇸 États-Unis – Télétravail

💵 $110 000 - $150 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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CARE

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 1945

🍽️ Alimentation et boissons

🏥 Santé

📦 Logistique

💰 Grant en 2021-11

Food & Beverage • Healthcare • Logistics

CARE est une organisation humanitaire mondiale dédiée à l'élimination de la pauvreté et à la fourniture d'une aide vitale. Depuis près de 80 ans, elle fournit des réponses d'urgence, de la nourriture et de l'eau, des services de santé, de l'éducation et des programmes axés sur les femmes et les filles dans plus de 120 pays, en mettant l'accent sur des solutions menées localement et une grande efficacité de ses programmes. CARE opère en tant qu'organisme à but non lucratif 501(c)(3) qui collecte des dons et mobilise des efforts de plaidoyer et de développement pour atténuer la faim, promouvoir l'égalité et soutenir la résilience communautaire à long terme.

Description

• Lead the strategy and execution of marketing programs that improve the member experience across every stage of the journey • Maintain understanding of the end-to-end member journey from outreach and recruitment through onboarding, participation, education, re-engagement, and future opportunities • Create journey maps, communication plans, and experience strategies • Identify gaps, friction points, and inconsistencies and recommend and implement improvements • Lead development of member-facing content across email, SMS, web pages, landing pages, portals, FAQs, educational resources, call scripts, direct mail, welcome materials, and collateral • Translate complex healthcare, clinical, or research information into plain-language content • Develop messaging frameworks, content calendars, templates, and standards • Ensure content meets brand, health literacy, accessibility, privacy, regulatory, and compliance requirements • Partner with Website, Digital, Patient Recruitment, Design, Data and Analytics, Lifecycle Marketing, Operations, Member Services, Clinical, Product, Technology, legal, and compliance teams • Develop lifecycle communication programs supporting onboarding, education, participation, retention, re-engagement, and long-term member relationships • Build or oversee automated and trigger-based communications, segmentation, personalization, testing, quality assurance, and deployment • Coordinate communication timing and channel use across teams • Apply CRM, marketing automation, content management, analytics, and campaign management platforms • Translate journey requirements into audience logic, triggers, data needs, workflows, and platform requirements • Use campaign, website, operational, and member feedback data to improve experiences • Develop reporting requirements and dashboards with Data and Analytics • Establish KPIs and measure engagement, key actions, onboarding progress, retention, re-engagement, satisfaction, and feedback • Conduct or support member research, surveys, interviews, feedback collection, and voice-of-the-member activities • Share insights and recommendations with cross-functional partners and senior leaders • Lead complex cross-functional projects from strategy through implementation and measurement • Develop project plans, briefs, requirements, timelines, and decision-making processes • Communicate recommendations to technical and nontechnical stakeholders • Stay current on healthcare marketing, member experience, lifecycle marketing, health literacy, privacy, and marketing technology practices

🎯 Exigences

• Meaningful healthcare experience is required; relevant backgrounds may include clinical research, health plans, digital health, patient support programs, healthcare services, pharmaceutical organizations, health systems, or other regulated healthcare environments • Demonstrated experience developing and improving customer, patient, or member journeys • Strong content marketing background with excellent writing, editing, and storytelling skills • Experience creating consumer-friendly content from complex healthcare, scientific, clinical, or operational information • Experience developing lifecycle programs across email, SMS, web, portals, direct mail, or other owned channels • Working knowledge of CRM, marketing automation, content management, analytics, and campaign management platforms • Experience with audience segmentation, personalization, triggered communications, and campaign testing • Strong data literacy, including the ability to interpret performance data, identify patterns, and turn insights into recommendations • Experience partnering with digital, website, creative, design, data, technical, operational, and compliance stakeholders • Understanding of health literacy, accessibility, privacy, consent, clinical research, and healthcare communication requirements • Strong project management skills and ability to manage multiple initiatives, stakeholders, and deadlines • Bachelor’s degree in marketing, communications, business, public health, healthcare administration, or a related field, or equivalent professional experience • 7 to 10 years of progressive experience in marketing, member communications, lifecycle marketing, customer experience, or a related field • Must be able to work remotely within the United States • Care Access is unable to sponsor work visas at this time

🏖️ Avantages

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match