Director of Marketing Operations – Digital Experience

🕒 il y a 16 jours

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Center for Internet Security

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2000

🔒 Cybersecurity

📋 Conformité

🤖 Intelligence artificielle

Cybersecurity • Compliance • Artificial Intelligence

Le Center for Internet Security (CIS) est une organisation indépendante à but non lucratif dédiée à la promotion des meilleures pratiques en matière de cybersécurité et au soutien des organisations dans la protection de leurs systèmes contre les menaces cybernétiques. Le CIS fournit une variété de ressources, y compris les CIS Critical Security Controls et les CIS Benchmarks, pour aider les organisations à mettre en place des mesures de sécurité efficaces. Leur objectif est de créer la confiance dans le monde connecté en renforçant la posture de cybersécurité des infrastructures publiques et privées.

Description

• Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media • Establish clear goals, priorities, ownership, and accountability across team functions • Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented • Foster a culture of collaboration, continuous improvement, accountability, and customer focus • Support team members growth through coaching and development planning • Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement • Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals • Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement • Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans • Own marketing reporting, attribution, performance measurement, and reporting governance • Ensure the accuracy, consistency, and integrity of marketing and digital performance data • Lead the development and maintenance of executive dashboards and performance reporting • Translate marketing and customer data into actionable business insights and recommendations • Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performance • Establish reporting standards that support informed, data-driven decision-making • Lead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experience • Establish measurement frameworks for customer journeys and digital interactions • Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance • Partner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnel • Oversee SEO, website analytics, marketing automation, and digital performance optimization • Provide strategic direction for digital media programs, including video, podcast, and multimedia content • Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations • Ensure systems, processes, and data support business objectives, reporting accuracy, and operational efficiency • Partner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrity • Evaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomes • Maintain oversight of marketing technology investments and platform performance • Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams • Facilitate resolution of cross-functional issues and remove barriers to execution • Represent Marketing in enterprise initiatives, operational planning, and business reviews • Build strong partnerships across the organization to improve business performance and customer outcomes • Other tasks and responsibilities as assigned

🎯 Exigences

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field* • 8+ years of progressive marketing experience • 5+ years of experience leading and developing marketing teams • Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions • Experience managing Agile or Agile-inspired marketing teams and workflows • Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms • Experience developing executive dashboards, KPI frameworks, and performance reporting • Proven ability to translate complex data into actionable business recommendations • Strong project management, communication, and stakeholder management skills • Experience leading cross-functional initiatives and influencing stakeholders across multiple business units • Must be authorized to work in the United States.

🏖️ Avantages

• Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire • $500 wellness card for Health Coverage Participants • 401(k) with 4% Company Match, vested from the first day of hire • Flexible Spending Account (FSA) & Dependent Care Account (DCA) • Life Insurance • Bonding Leave • Paid Volunteering Program • Bonus eligibility • Paid Time Off (PTO) inclusive of vacation, personal and sick time • Paid Holidays • Wellness Program • Employee Engagement Activities • Professional Development Opportunities • Tuition Reimbursement • Student Loan PayDown Program • Employee Referral program • Employee Assistance Program