Account Director, Paid Media

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Clients Blackbox, Inc.

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2021

📣 Marketing

🤝 B2B

💸 Finance

Marketing • B2B • Finance

<Clients Blackbox, Inc. > est une agence de performance branding et de génération de la demande qui collabore avec des conseillers en investissement indépendants (RIAs) pour acquérir des clients fortunés et proches de la retraite via le marketing numérique axé sur l'éducation. Ils offrent un service entièrement géré, conçu pour vous, incluant la rédaction de scripts vidéo, la création de contenu, un ciblage propriétaire (y compris des datasets HNW), une optimisation en temps réel et des processus de conformité axés sur les RIAs. L'entreprise met l'accent sur le retour sur investissement mesurable et la croissance de l'équité de marque, mettant en avant son statut de partenaire Meta et des métriques suivies issues de tests publicitaires approfondis et de la génération de rendez-vous.

Description

• Own client accounts and serve as the primary point of contact • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps • Send bi-weekly performance reports 24 hours before scheduled calls • Build trust and relationships that drive renewals and referrals • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking • Manage campaign budgets, audience targeting, bid strategies, and creative testing • Monitor daily performance and make adjustments to hit cost per appointment targets • Troubleshoot underperforming campaigns and develop intervention strategies • Write ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, and messaging variations for testing • Collaborate with video editors on creative production • Use AI tools to accelerate copywriting while maintaining quality • Set up tracking, pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead routing • Troubleshoot technical issues between ad platforms and client systems

🎯 Exigences

• 5+ years of experience in paid media, specifically Meta advertising • Experience managing multiple client accounts simultaneously • Proven track record of hitting performance targets and retaining clients • Strong copywriting skills with ability to write compelling ad copy and scripts • Experience with conversion tracking, pixels, and basic marketing automation • Preferred Experience • Experience in the financial services vertical. • Understanding of lead generation and appointment-setting campaigns. • Familiarity with video sales letter marketing methodology. • Experience with high-ticket, considered purchase funnels. • Skills and Attributes • You take ownership. • When something breaks, you fix it. • You don't wait for someone to tell you what to do. • Strong communicator who can explain performance data to non-technical clients. • Detail-oriented but able to move fast. • Comfortable with direct client interaction and accountability for results. • You want to be the person responsible, not one of three people sharing responsibility.

🏖️ Avantages

• Paid Time Off (Vacation, Sick & Public Holidays) • Training & Development • Work From Home • Flexible Schedule • Performance Bonus