Enterprise Marketing Manager

🕒 il y a 17 jours

🇺🇸 États-Unis – Télétravail

💵 $97 200 - $126 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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10 000+ employés

Fondée en 2017

🤝 B2B

☁️ SaaS

🏢 Entreprise

💰 €93 000 000 Post-IPO Debt - Conduent en 2025-08

B2B • SaaS • Enterprise

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Description

• Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs • Translate portfolio strategy and market opportunities into integrated marketing plans • Lead account segmentation and targeting • Develop marketing plans, activation timelines, communication cadences, and targeted programs • Support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities • Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives • Define buyer personas and connect solution value to industries, use cases, decision criteria, and buyer-journey stages • Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints • Lead development, maintenance, and governance of enterprise, solution, and sales enablement content • Develop client-facing assets such as presentations, fact sheets, sell sheets, thought leadership, success stories, videos, demonstrations, microsites, and digital content • Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks • Equip sales and account teams with tailored content and tools • Plan and execute integrated multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events • Manage the full campaign lifecycle from strategy and segmentation through execution, measurement, and optimization • Coordinate marketing and sales activation and event follow-up • Establish performance measures and report on pipeline, conversion, opportunity progression, velocity, and ROI • Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation • Partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing • Establish ownership, workflows, timelines, approvals, and handoffs • Surface market, buyer, account, and field insights to inform strategy and investments • Drive accountability for deliverables, adoption, performance measurement, and continuous improvement

🎯 Exigences

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline • Proven experience developing and executing go-to-market strategies and integrated marketing programs • Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement • Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement • Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns • Strong analytical skills and ability to translate marketing performance data into actionable business recommendations • Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment • Strong cross-functional leadership and stakeholder management skills • Excellent communication, presentation, project management, and organizational skills • Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment

🏖️ Avantages

• Remote work from home • Health & Welfare Benefits, including health insurance coverage • Voluntary dental and vision programs • Life and disability insurance • Retirement savings plan • Employee discounts on merchandise, services, travel, and more • Career growth opportunities • Paid training • Paid time off (PTO) or vacation and/or sick time • Paid holidays • Great work environment • Diversity and inclusion culture • Bonus or incentive eligibility based on business need

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