Customer Programs Marketing Manager

🕒 il y a 14 jours

🌲 North Carolina – Distant

🌲 North Carolina – Remote

💵 $90 000 - $120 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Cornerstone Building Brands

Site WebLinkedInTous les Emplois

10 000+ employés

🏗️ Construction

🏭 Fabrication

Construction • Manufacturing

Cornerstone Building Brands est le plus grand fabricant de produits de construction extérieure en Amérique du Nord. Notre portefeuille complet couvre l'ensemble des marchés résidentiels et commerciaux, tandis que notre implantation étendue nous permet de servir les clients et les communautés à travers toute l'Amérique du Nord. Notre quête incessante de l'excellence, combinée à notre engagement continu vers l'innovation et la R&D, nous a propulsés au rang de numéro 1 parmi les fabricants de fenêtres, de bardage en vinyle, de panneaux métalliques isolés, de systèmes de toitures et murs métalliques, ainsi que d'accessoires métalliques. Nous croyons que chaque bâtiment que nous créons, et chaque partie de ce bâtiment, contribue positivement aux communautés où les gens vivent, travaillent et s'amusent.

Description

• Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs • Serve as the primary marketing point of contact for large strategic contractor accounts • Drive program participation and engagement to build customer loyalty and sales growth • Develop business solutions for strategic partners in the new construction, repair, and remodel industries • Support customer advocacy, lead nurturing, contractor/builder collateral strategy, and training and engagement events • Manage the Contractor Loyalty Program, including rules, product eligibility, contractor data accuracy, and compliance • Develop and deploy enrollment strategies and manage contractor onboarding, enrollment, and field enablement • Build customer benefit sets and collaborate on promotions and incentives driving product adoption and share of wallet • Equip field teams with training, onboarding guides, and promotional tools • Support field initiatives, contractor education events, and targeted campaigns • Develop nurture strategies for contractor prospect trial and conversion • Develop selling tools and conversion incentives for sales execution • Design and execute contractor event strategies, including trade shows and distributor events • Monitor industry trends and competitive landscape • Deliver monthly program reporting • Build segmented contractor datasets and define segment insights • Leverage program analytics and support localized contractor data and territory action plans • Partner with IT, vendors, and data teams to optimize contractor data and insights • Develop pitch decks and selling tools for builder opportunities • Support homeowner-facing design centers and cobranded homeowner campaigns • Develop and scale multi-home incentive programs for builder usage and product preference • Work closely with field sales and strategic account managers to implement pull strategies

🎯 Exigences

• Bachelor's degree in Marketing, Business Administration, or a related field • 2 years+ experience managing loyalty or credentialing programs • 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences • Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred • Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships • Proficiency in marketing tools and software applications • Excellent communication and interpersonal skills • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously • Ability to thrive in a fast-paced, matrixed environment • Must be at least 18 years of age to apply

🏖️ Avantages

• Bonus • Medical, dental, and vision benefits starting day 1 • PTO • Paid holidays • FSA • Life insurance • LTD • STD • 401k • EAP • Discount programs • Tuition reimbursement • Training • Professional development