Senior Manager, Digital Personalization, Product Discovery

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Crate and Barrel

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5001 - 10000 employés

🛒 Commerce de détail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Crate and Barrel est un détaillant spécialisé de premier plan dans l'ameublement fondé en 1962, qui aide les gens à créer des foyers réfléchis à travers une famille de marques incluant Crate & Barrel, Crate & Kids, CB2, et Hudson Grace. Leader dans le commerce omnicanal et le marketing direct, l'entreprise exploite plus de 100 magasins aux États-Unis et au Canada, soutient des franchises internationales et des plateformes e-commerce dans plusieurs pays, et propose une sélection de sourcing, production, livraison personnalisée et installation dans plus de 90 pays. Appartenant au groupe Otto, Crate & Barrel met l'accent sur l'expérience de vente au détail physique en parallèle avec des capacités numériques et e-commerce robustes et emploie environ 7,500 collaborateurs.

Description

• Define, execute, and optimize data-driven personalization strategies across digital properties • Identify high-impact guest opportunities across the site and app and translate them into personalization use cases • Optimize product discovery, including on-site search, filters, personalization, and recommendations • Drive revenue growth through increased revenue per visit and conversion • Partner with Customer Marketing to define the personalization roadmap, priority guest segments, journeys, and use cases • Own the Product Discovery testing roadmap and partner relationships • Collaborate with Analytics, Product, UX, Creative, and Technology teams • Serve as a subject matter expert and mentor to the Site Merchandising team • Lead personalization strategy within Digital Merchandising • Own measurement best practices, dashboards, and KPIs • Analyze user behavior, campaign performance, and site analytics • Support testing, measurement, learning, and continuous optimization • Monitor industry trends and emerging personalization and digital merchandising practices • Drive complex cross-functional initiatives • Manage and develop a team of two Senior Analysts

🎯 Exigences

• Deep understanding of digital personalization practices, technologies, and methodologies, including A/B testing for omnichannel businesses • Strong data-driven approach and track record analyzing complex datasets and translating insights into actionable recommendations • Ability to think strategically, develop scalable roadmaps, and partner with Product/Technology teams and vendors • Excellent communication, collaboration, and project management skills • Knowledge of CDPs, customer ID, and personalization preferred • Bachelor’s degree in business, marketing, analytics, or a related field • 8+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines • 2+ years of experience in a strategy, ownership, or people leadership role • Authorization to work in the United States

🏖️ Avantages

• Medical/Dental/Vision • Life insurance and Disability • Retirement and 401(k) match • Paid time off, wellness time and volunteer time • Merchandise discount and EAP resources • Tuition Reimbursement • Merchandise discount • Many benefits begin on day one and extend to eligible dependents