E-Commerce, Digital Growth Manager

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Crazy Mountain

Site WebLinkedInTous les Emplois

11 - 50 employés

🍽️ Alimentation et boissons

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Crazy Mountain est une marque de bière non alcoolisée de style lager premium créée par George Clooney, Rande Gerber et Mike Meldman. Elle se positionne comme une alternative plus saine pour les personnes qui veulent le goût, le rituel et l'expérience sociale de la bière sans alcool, en ciblant les consommateurs soucieux de leur style de vie (cow-boys, surfeurs, motards) qui apprécient l'authenticité et une vie lucide. La marque vend directement en ligne et à travers des magasins de détail sélectionnés, soulignant l'artisanat, la fraîcheur et une vie sans compromis.

Description

• Lead and execute Crazy Mountain’s digital growth strategy • Manage day-to-day, technical execution for scalable growth • Collaborate with Creative to produce digital content (ads, banners, emails, social assets, campaigns) • Own customer acquisition and retention strategies, including email/SMS, segmentation, retention flows, and loyalty programs • Lead digital reporting across dashboards and KPIs, including CAC, ROAS, retention, LTV, conversion rates • Develop and execute loyalty programs, subscription models, and personalized experiences • Manage the company’s web site and web store, both front and backend • Build, update, and optimize site pages and content • Manage site integrations, including ERP, CRM, fulfillment, subscription tools, and third-party apps • Continuously optimize site performance and usability • Act as the point of contact for customer experience and DTC order management activities • Manage 3PL partners for order fulfillment and SLA compliance in collaboration with Operations

🎯 Exigences

• Hands-on Shopify administration and development experience • Prior ownership of DTC and e-commerce strategies • Strong copywriting, design, and development skills • Shopify multi-portal management experience (e.g. DTC, B2B) • Klaviyo experience • Google Analytics experience • Comfortable operating in a customer service–oriented role • Comfortable in a startup environment—hands-on, resourceful, proactive, and collaborative. • A plus: Experience with regulated CPG categories • A plus: Experience working with third-party marketing service providers • A plus: Familiarity with digital asset management systems

🏖️ Avantages

• Current system licensing and platform agreements • Sales and e-commerce compliance with applicable agreements • Compliance with shipping regulations and data privacy laws