Senior Segment Marketing Manager – Biopharma

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🕒 il y a 1 jour

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Danaher Corporation

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10 000+ employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Danaher Corporation est un leader mondial et innovateur dans les sciences de la vie et le diagnostic, qui développe et fournit des instruments, des technologies, des logiciels et des services pour accélérer la recherche scientifique, le développement biotechnologique et le diagnostic clinique. L'entreprise opère à travers des activités axées sur les outils biotechnologiques, les plateformes de diagnostic et les produits des sciences de la vie, tirant parti du Système d'Entreprise Danaher et d'une stratégie d'acquisition pour développer les technologies et soutenir les clients des universités, des entreprises pharmaceutiques et biotechnologiques, ainsi que des laboratoires cliniques.

Description

• Own global Biopharma segment go-to-market strategy, including priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth • Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities • Identify unmet needs and portfolio or solution gaps informing commercialization, innovation, partnership, and investment decisions • Build the Beckman Coulter Life Sciences brand in Biopharma through differentiated segment narratives, brand programs, and thought leadership • Partner with Digital and Commercial Marketing to activate customer-centric campaigns and demand-generation initiatives • Build global networks of key opinion leaders, scientific experts, industry partners, and customer champions • Create advisory activities, scientific collaborations, and external engagement plans • Own the Biopharma content and asset roadmap, including customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools • Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools • Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up • Align global and regional stakeholders around priorities, roles, execution plans, and performance expectations • Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution

🎯 Exigences

• Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline • 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles • Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets • Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis • Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment • Ability to travel up to 35% globally • Experience commercializing multi-product solutions or integrated workflow offerings • Experience working with global life sciences or biopharma customers across multiple geographies • Additional language proficiency beyond English

🏖️ Avantages

• Comprehensive, competitive benefit programs • Health care program • Paid time off • Flexible, remote working arrangements for eligible roles • Remote work from home

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