Digital Advertising Manager

🕒 il y a 13 jours

🇺🇸 États-Unis – Télétravail

💵 $62 800 - $91 550 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

👔 Manager

🗣️🇺🇸🇬🇧 Anglais requis

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DealerOn

501 - 1000 employés

Fondée en 2004

🚘 Automobile

📣 Marketing

☁️ SaaS

💰 Private equity en 2020-02

Automotive • Marketing • SaaS

DealerOn est un fournisseur de solutions de marketing digital et de logiciels pour les concessions automobiles à travers l'Amérique du Nord. Il propose la plateforme de sites web Cosmos et une gamme de services incluant des sites web adaptatifs, le SEO automobile, la publicité digitale ciblée de façon précise, la vente au détail numérique, la personnalisation, l'automatisation, la génération de leads, la gestion des annonces, les rapports et analyses (alimentés par GA4), la conformité (consentement et accessibilité) et les solutions IA (DealerOn Sidekick, OnPrompt). DealerOn dessert des concessionnaires indépendants et des groupes de concessionnaires multi-sites, met l'accent sur la génération de leads et l'optimisation de la conversion, et affirme aider plus de 7 000 concessionnaires automobiles à vendre plus de voitures de manière plus rentable.

Description

• Manage and develop a team of digital advertising consultants to achieve company metrics, including churn rate, budget goals, monthly contact rate, and account performance • Hire, terminate, and oversee employees • Develop training curriculum for Digital Advertising Trainees and the broader team • Conduct regular one-on-one meetings to ensure continuous feedback and professional growth • Act as a primary escalation point for high-profile clients and complex account issues • Oversee monthly budget management and updates • Maintain KPI reports for senior management • Ensure accurate monthly billing and reconciliation reporting with the billing team • Hold Digital Advertising Supervisors accountable for weekly and monthly KPI performance • Support OEM digital advertising programs with the OEM team • Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention • Identify at-risk clients and develop strategies to mitigate churn and improve performance • Design and implement process improvements with department leadership • Collaborate with Specialist Managers and teams to improve consultant support • Work cross-functionally with client-facing teams to align processes and coordinate with website, sales, and SEO counterparts

🎯 Exigences

• Bachelor’s degree or equivalent experience • 7 years’ experience in digital ad operations and programmatic advertising • 5 years’ experience in management role • Demonstrated success managing multiple digital advertising clients • Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager • Strong knowledge of Search Engine Marketing (SEM) • Excellent communication skills with high attention to detail and proven ability to meet deadlines • Automotive industry experience preferred • Background working in a fast-paced, high-growth environment preferred • Strong organizational skills with the ability to prioritize changing demands preferred • Dependable, adaptable, and proactive in solving problems preferred • Must be a US resident • Successful candidate must pass a background check

🏖️ Avantages

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account

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