Senior Product Manager, AI Adoption – Growth

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Demandbase

Demandbase

501 - 1000 employés

Fondée en 2005

💼 Conseil

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase est une plateforme d'IA pour la génération de pipeline B2B qui aide les équipes de mise sur le marché (marketing, ventes, opérations de revenus, et réussite client) à identifier, prioriser, et engager les groupes d'achat pour accélérer le pipeline et le revenu. La plateforme SaaS unifie les données de première, deuxième et troisième partie, fournit une détection d'intention, l'identification de comptes et de groupes d'achat, la personnalisation web, la publicité, et l'orchestration à travers la pile technologique, et délivre des insights exploitables alimentés par l'IA pour piloter le marketing et les ventes basés sur les comptes à grande échelle.

Description

• Define the product-led growth strategy for Demandbase’s AI-native application • Own the end-to-end adoption funnel from discovery and activation through repeat use, capability composition, AI consumption, and expansion • Identify behaviors representing meaningful customer value • Partner with application product managers to remove friction and introduce relevant jobs or capabilities • Design and run experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths • Develop lifecycle strategies for new and existing customers across GTM personas • Partner with Product Analytics and Data Science on instrumentation, behavioral cohorts, experimentation methods, and retention and expansion indicators • Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions • Create reusable growth patterns and platform requirements across composable capabilities • Turn successful experiments into durable product experiences and operating practices • Establish a shared AI adoption and monetization funnel • Define activation for priority jobs-to-be-done and the composed product experience • Reduce time to first meaningful AI outcome • Increase active users and tenants completing high-value AI jobs • Increase repeat AI use and multi-capability adoption • Identify behaviors predicting retention, expansion, and increased AI consumption • Launch and evaluate experiments that improve adoption • Help define mechanics for trials, entitlements, credit visibility, and usage-based expansion

🎯 Exigences

• 5+ years in Product Management or a related field • Experience in SaaS growth, product-led growth, AI products, or workflow platforms • Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes • Experience across onboarding, core workflows, lifecycle engagement, packaging, and monetization • Strong analytical and experimental judgment • Experience influencing multiple product teams without taking over their roadmaps • Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes • Familiarity with enterprise buying and adoption dynamics, including admins, champions, permissions, enablement, and sales-assisted expansion • AI product experience strongly preferred • Authorization to work lawfully in the United States • Must disclose U.S. work authorization status • Must answer whether visa sponsorship will be required

🏖️ Avantages

• Investment in people, culture, and community • Diversity, equity, and inclusion commitment • Equal opportunity workplace • Case-by-case consideration of applicants with criminal records

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