Director, Strategy – Communications Planning

🕒 il y a 2 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $138 000 - $180 000 / an

⏰ Temps Plein

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🧐 Stratégie

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DEPT®

Site WebLinkedInTous les Emplois

1001 - 5000 employés

📣 Marketing

🤖 Intelligence artificielle

📱 Médias

Marketing • Artificial Intelligence • Media

Le Département de la Défense des États-Unis est une organisation gouvernementale américaine chargée de fournir les forces militaires nécessaires pour dissuader la guerre et assurer la sécurité de la nation. Il travaille en collaboration avec ses alliés et partenaires pour soutenir les valeurs démocratiques, respecter les lois internationales et garantir un monde libre et ouvert, en se concentrant fortement sur des régions comme l'Indo-Pacifique. Le Département est impliqué dans un large éventail d'activités, y compris la planification stratégique de la défense, les opérations militaires et la fourniture d'assistance sécuritaire à des nations comme l'Ukraine. Il regroupe des branches telles que l'Armée, la Marine, l'Armée de l'air, le Corps des Marines, la Force spatiale, la Garde côtière et la Garde nationale, et joue un rôle vital dans les secteurs de la cybersécurité et des technologies de défense.

Description

• Lead communications planning across assigned accounts, developing audience-first strategies that define channel roles, message sequencing, and measurable outcomes • Translate brand and business briefs into integrated communications frameworks, including audience segmentation and consumer journey mapping • Write and develop creative briefs based on insights and single-minded propositions • Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement • Lead integrated planning across paid, owned, and earned media, defining channel roles, sequencing messaging, and establishing business-linked KPIs • Translate complex business challenges into strategic frameworks for clients and internal creative and media teams • Partner with media, creative, CRM, and e-commerce discipline leads to ensure full-funnel alignment • Drive new business efforts by developing communications strategies and presenting in agency pitches • Oversee audience analysis, consumer journey mapping, and competitive intelligence • Lead, mentor, and develop a team of planners • Champion measurement and learning agendas with analytics teams • Monitor emerging media trends, platform innovations, and cultural shifts • Represent DEPT®’s strategic capabilities through thought leadership, industry events, and agency positioning

🎯 Exigences

• 8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience • Proven ability to develop and own senior client relationships at the executive level • Deep expertise across paid, owned, and earned media • Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce • Track record of building, mentoring, and developing high-performing planning teams • Exceptional strategic thinking and ability to turn data, research, and insights into actionable communications frameworks • Outstanding written and verbal communication skills for senior stakeholders and C-suite clients • Proficiency with planning tools and audience intelligence platforms, including GWI, MRI-Simmons, Nielsen, and Comscore • New business experience and proven ability to contribute to and win agency-level pitches • AI proficiency and comfort using emerging tools for planning efficiency and insight generation • Collaborative, solutions-oriented leadership style suited to a fast-paced, matrixed environment • Must be authorized to work in the U.S. as verified through E-Verify

🏖️ Avantages

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave • Inclusive and barrier-free recruitment and selection process • Reasonable accommodations throughout the recruitment process and employment • Purpose-driven work at a B Corp-certified company