Director – Commercial Marketing

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 22%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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EIDA Solutions

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2010

🏗️ Construction

☁️ SaaS

🏢 Entreprise

Construction • SaaS • Enterprise

EIDA Solutions est un fournisseur de logiciels de gestion et de mise en service dans le secteur de la construction. EIDA numérise, connecte et rationalise chaque aspect des projets de construction à grande échelle et complexes—en gérant le cycle de vie complet du projet depuis la pré-construction et la conception jusqu'au contrôle des documents de construction, la documentation des fournisseurs, EHS, QA, la fabrication hors site, la mise en service (Cx / C&Q), le démarrage des systèmes et la remise. La plateforme est fournie comme une solution sur mesure et pratique, et est utilisée dans des projets de construction de grande valeur dans les secteurs des sciences de la vie, des semi-conducteurs et des centres de données (par exemple, des projets de plusieurs centaines de millions à plusieurs milliards d'euros pour des clients de la biopharmacie, des semi-conducteurs et des centres de données).

Description

• Lead the execution and evolution of EIDA’s commercial go-to-market strategy. • Partner closely with sales, product management, customer success, and leadership teams to align marketing initiatives with business growth objectives. • Build and manage the commercial marketing roadmap, focused on pipeline generation, product adoption, customer engagement, and market expansion. • Translate company goals into actionable, measurable marketing plans with clear performance metrics. • Collaborate with external partners and agencies to execute campaigns, creative initiatives, and digital programs effectively. • Drive alignment between brand, product marketing, demand generation, and sales enablement efforts. • Deliver EIDA’s product positioning, value proposition, and messaging architecture across all customer segments. • Develop differentiated, customer-centric messaging that clearly communicates business value and outcomes. • Build and manage full-funnel messaging strategies tailored to different personas, industries, buying stages, and customer lifecycle moments. • Lead product launch planning and execution, including launch strategy, campaign coordination, internal enablement, customer communications, and post-launch performance analysis. • Ensure messaging consistency across website, campaigns, content, sales materials, events, and customer communications. • Lead and execute the content strategy across brand awareness, demand generation, customer education, and sales enablement. • Develop high-impact, multi-format content that drives engagement, lead generation, and brand authority. • Manage multi-channel content distribution across digital, social, email, partner, paid, and event channels. • Collaborate with customers, subject matter experts, and cross-functional teams to create compelling stories and sales assets. • Continuously optimise messaging and content performance through data-driven insights and analytics. • Lead the evolution of the company website, optimising UX, messaging, SEO, and conversion performance to drive demand generation and product education. • Develop and execute integrated digital marketing campaigns across paid, organic, social, email, and partner channels. • Own and manage the marketing budget, ensuring strong ROI across all programs and initiatives. • Define KPIs and reporting frameworks to measure campaign effectiveness, funnel performance, and marketing contribution to revenue.

🎯 Exigences

• 6-10+ years’ strategic B2B marketing experience, ideally within SaaS, software, or technology-led environments. • Proven track record in commercial marketing, product marketing, demand generation, and full-funnel growth strategies. • Experience leading product launches and cross-functional go-to-market initiatives. • Exceptional content strategist and communicator, able to translate complex technology into compelling messaging. • Strong expertise across content marketing, SEO, digital campaigns, lifecycle marketing, and lead nurturing. • Demonstrated ability to align sales, product, customer success, and leadership teams around growth objectives. • Data-driven, commercially focused, and experienced in optimising performance, budgets, and marketing ROI. • Hands-on, adaptable, and results-oriented with the ability to thrive in a fast-paced scale-up environment.

🏖️ Avantages

• Competitive salary • Remote working model • Structured support for professional development and continued learning • The opportunity to be part of a scaling, internationally diverse team working on genuinely complex and high-profile projects.