Director of Performance Creative

🕒 il y a 25 jours

🇺🇸 États-Unis – Télétravail

💵 $180 000 - $200 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 21%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Everyday Dose

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11 - 50 employés

🍽️ Alimentation et boissons

🧘 Bien-être

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose est une alternative au café normal et aux stimulants. Nous sommes la première entreprise de champignons à combiner des champignons fonctionnels, des protéines de collagène et des nootropiques pour activer votre DOSE (Dopamine, Ocytocine, Sérotonine et Endorphines).

Description

• Build and run the creative engine • Hire and lead a pod of creative strategists and performance editors • Set concept volume, testing cadence, and creative standards • Own the pipeline from insight through brief, shoot/edit, launch, performance read, and iteration • Own throughput and the effect of creative on blended CAC • Translate performance data and customer research into creative frameworks, including angles, hooks, formats, and segmented product lanes • Build customer personas and scale into new ones • Own the creative testing system using structured hypotheses, clean reads, and learning loops • Build a library of what works and why • Partner with growth on measurement and with the data team on performance analysis • Direct creator and UGC output • Write briefs and set formats for creator content • Own content acquisition strategy end to end • Set visual and tonal guardrails across the customer journey, including subscription retention • Collaborate with Product on launches and positioning, Retail on adaptation, CX on customer insights, and Growth on budget allocation • Establish a functioning creative pod and operating cadence within 90 days • Increase concept volume and iteration velocity • Improve blended CAC attributable to creative • Document a test-backed point of view on what works for customers • Build a hypothesis-driven team

🎯 Exigences

• 8+ years in performance creative and/or direct-response marketing, with real ownership of paid video • Personally led a team producing video ads at volume, in-house or at a performance creative shop • Experience marketing physical products direct to consumer • DTC or CPG background • Supplements, wellness, beauty, or fitness experience is a strong plus • Fluent in performance metrics including hook rate, thumbstop, hold, CVR, CPA, blended CAC, and LTV • Strong instincts for female-focused wellness brands and understanding of the midlife female consumer • Taste and ability to articulate why creative works • Daily use of AI tooling for ideation, iteration, and QA • Bonus: experience scaling a nine-figure DTC brand • Bonus: built and mentored a creative team while managing up to a demanding executive • Bonus: direct-response or VSL background • Bonus: located in Austin or open to relocating there • Bonus: experience with ingestible or supplement brands and subscription replenishment models • Application must include three successful ads with performance context, one failed ad with learnings, and a response outlining first three moves for a wellness brand with rising CAC

🏖️ Avantages

• Performance bonus • Equity • Health, vision and dental insurance • Prescription coverage • Employer covers 75% of premiums • 401(k) match: 80% of contributions, up to 5% of salary • $500 a month wellness credit through JOON • Backup childcare through Helpr • Generous time off • Free product

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