Field Marketing Manager

🕒 il y a 2 mois

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Extreme Networks

Extreme Networks

1001 - 5000 employés

Fondée en 1996

📡 Télécommunications

🏢 Entreprise

🔐 Sécurité

Telecommunications • Enterprise • Security

Extreme Networks est un leader mondial des solutions de mise en réseau cloud. L’entreprise est spécialisée dans les infrastructures LAN filaires et sans fil, la sécurité réseau et les services de gestion de réseau dans le cloud. Ses produits et solutions, tels qu’ExtremeCloud™ IQ et Network Fabric, sont conçus pour simplifier les opérations IT grâce à l’automatisation et à une gestion intelligente. Adoptée par plus de la moitié des entreprises du Fortune 50, Extreme Networks aide les organisations à connecter en toute sécurité leurs équipements et applications, à améliorer l’efficacité opérationnelle et à enrichir l’expérience client. L’entreprise est reconnue pour son leadership dans le Gartner Magic Quadrant™ dédié aux infrastructures LAN filaires et sans fil.

Description

• Define and execute the field marketing strategy for assigned segments aligned with corporate objectives, marketing goals, and sales targets • Own end-to-end planning and execution of field marketing strategies and tactics • Design repeatable, scalable programs and processes that generate predictable pipeline growth • Build and refine field marketing strategy using ROI analysis, pipeline attribution, and predictive analytics • Deliver measurable pipeline targets and own conversion across segments, target accounts, and verticals • Optimize programs and processes to improve conversion rates • Build relationships with Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Services, Operations, Integrated Campaigns, and Digital teams • Collaborate with product marketing and creative teams on value proposition messaging and content strategy • Identify and customize sales assets to support successful campaigns and the sales motion • Create and execute joint go-to-market strategies with key partners • Support regional direct/channel strategy and EMEA growth marketing initiatives

🎯 Exigences

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred but not required • 7+ years scaling field marketing programs in fast-growing technology companies • Direct pipeline accountability and proven track record of exceeding revenue targets • Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B environments • Ability to create digital experiences, account-based campaigns, and omnichannel strategies beyond traditional events • Strong partnership skills with sales leaders and ability to discuss pipeline, conversion, and revenue impact • Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization • Proficiency with Salesforce, Marketo, and other data analysis platforms • Exceptional written and verbal communication skills • Highly organized, able to prioritize and deliver results across multiple demand generation initiatives in a fast-paced environment • Willingness to travel domestically 20%-25%

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