Marketing Manager, Digital Operations

🕒 il y a 3 mois

🗽 New York – Distant

🗽 New York – Remote

💵 $84 000 - $115 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

⚙️ Opérations

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Fanatics, Inc.

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2011

🎮 Jeux vidéo

🛒 Commerce de détail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics construit une plateforme sportive numérique mondiale de premier plan qui vise à améliorer l'expérience des fans pour plus de 100 millions d'amateurs de sport à travers le monde. L'entreprise opère dans plusieurs divisions, notamment Fanatics Commerce, Fanatics Collectibles et Fanatics Betting & Gaming. Elle offre aux fans la possibilité d'acheter des équipements sous licence, des maillots, des produits lifestyle et des couvre-chefs, de collectionner des cartes de trading physiques et numériques, des souvenirs sportifs et d'autres actifs numériques, ainsi que de participer à des paris sportifs. Fanatics s'associe à plus de 900 entités sportives à travers le monde, y compris des ligues majeures, des équipes et des athlètes, et gère plus de 2 000 points de vente. L'entreprise s'engage à la responsabilité d'entreprise en mettant l'accent sur la philanthropie, la diversité et l'inclusion, la protection de la marque et la durabilité.

Description

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems. • Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels. • Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention • Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources. • Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies. • Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more. • Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations. • Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs. • Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving. • Maintain documentation of tracking frameworks, integration maps, and operational processes. • Provide coverage across campaigns and channels as needed, stepping into execution roles when required. • Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.

🎯 Exigences

• 5 years of experience in a related role, examples include marketing operations, digital media operations, martech, or mobile app marketing • Bachelor qualification in marketing, information systems, or related field • Deep expertise in mobile measurement and attribution systems, particularly AppsFlyer as well as privacy-centric frameworks like SKAN • Hands-on experience with CDPs such as Segment and identity platforms such as LiveRamp • Strong familiarity with marketing analytics environments including Tableau and Firebase • Advanced and recent understanding of platform buying and measurement ecosystems across major digital media platforms • Direct experience implementing and troubleshooting specialized platform integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations) • Strong operational knowledge of mobile app tracking, deep linking, event schemas and data pipelines • Proven ability to QA and reconcile discrepancies across disparate data sources • Strong analytical mindset with comfort working across large, complex datasets • Operationally flexible with the ability to “wear multiple hats” in a fast-paced marketing organization • Knowledge of betting and gaming marketing ecosystem strongly preferred • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

🏖️ Avantages

• Medical • Dental • Vision • 401K • paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • $700 to set up your home office