Retention Marketing Lead

Emploi pas sur LinkedIn

🕒 il y a 20 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 31%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Fitt City

Site WebLinkedInTous les Emplois

51 - 200 employés

🧘 Bien-être

🏥 Santé

👥 B2C

Wellness • Healthcare • B2C

Fitt est un site web et une application mobile qui connecte les personnes aux expériences de santé et de fitness et les propriétaires d'entreprises à un public clé de consommateurs actifs et soucieux de leur santé. Voir plus sur http://fitt.app

Description

• Own the customer journey across email, SMS, and onsite touchpoints as the single point of accountability for retention revenue • Audit Klaviyo flows, campaign cadence, segmentation, list health, deliverability, and prior agency work; produce a prioritized plan with targets • Define and report on lead conversion, silicone-to-smart-device upsell rate, repeat purchase rate, LTV, list growth, and flow and campaign revenue • Build, rebuild, and maintain Klaviyo lifecycle flows, including welcome, lead nurture, abandoned browse/cart/checkout, post-purchase, onboarding, cross-sell, replenishment, re-engagement, winback, and sunset flows • Design smart device onboarding and education sequences covering sizing kit, app setup, feature discovery, and HSA/FSA eligibility • Plan email and SMS campaign calendars with Brand for product drops, seasonal moments, and audience-specific programs • Brief and QA creative with the Brand team and write or edit copy as needed • Build segmentation for historical customers, active customers, silicone-only buyers, smart device owners, and non-purchasing leads • Run continuous testing across subject lines, send time, offers, content, and flow logic • Own list growth and capture through onsite forms, pop-ups, SMS opt-in, and lead magnets • Maintain Klaviyo, Shopify, Triple Whale, and GA4 data connections • Use AI tools to accelerate analysis, reporting, and workflow automation

🎯 Exigences

• 4+ years running retention or lifecycle marketing for a DTC brand • At least two years as the primary owner of Klaviyo or an equivalent ESP for a list of several hundred thousand or more • Hands-on experience building Klaviyo flows, segments, and reports • Track record of measurable results, including flow revenue growth, repeat rate, cross-sell or upgrade rates, and list reactivation • Experience bringing a program in-house from an agency or fixing a messy, half-built lifecycle setup • Comfortable with GA4, Shopify Analytics, Triple Whale or similar • Able to build independent reporting • Clear writing and communication skills for briefing designers, challenging priorities, and aligning teams without a formal reporting line • Curious about AI tools and already using them in own work

🏖️ Avantages

• No benefits, perks, or compensation extras are specified in the posting

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV