Senior Lifecycle Marketing Manager

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

💵 $140 000 - $170 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 29%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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G2

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2012

💼 Conseil

📣 Marketing

📦 Logistique

Consulting • Marketing • Logistics

G2 est la plus grande et la plus fiable place de marché de logiciels au monde. Plus de 100 millions de personnes chaque année, y compris des employés de toutes les entreprises du Fortune 500, utilisent G2 pour prendre des décisions logicielles plus éclairées basées sur des avis authentiques entre pairs. Des milliers d'entreprises de logiciels et de services de toutes tailles s'associent à G2 pour renforcer leur réputation et développer leur business — y compris Salesforce, HubSpot, Zoom, et Adobe.

Description

• Drive lifecycle marketing end to end across G2’s marketplaces: Capterra, Software Advice, and GetApp • Own audience, segmentation, and messaging strategy for software buyers and reviewers • Develop onboarding, nurture, and reactivation campaigns across email and SMS • Manage the full marketing automation workflow from ideation and build through QA, launch, and optimization • Apply AI tools to content generation, segmentation, and journey automation • Own engagement, retention, and LTV metrics • Analyze user behavior, campaign performance, and cohort trends • Lead the experimentation roadmap and make decisions based on results • Partner with Analytics, Product, Advisor/Advocate, Content, CRO, and Engineering teams • Lead and develop the lifecycle team and establish operating processes and cadence • Improve lifecycle workflow efficiency, production, QA, and reporting • Own segmentation frameworks, lifecycle triggers, messaging, copy, and email template strategy • Drive innovation across lifecycle channels and AI-assisted solutions • Own email and SMS best practices, deliverability, data integrity, and compliance • Own SMS end to end and coordinate paid social for coherent cross-channel experiences • Ensure supporting landing pages and user experiences are seamless

🎯 Exigences

• 7–10 years in lifecycle, retention, or CRM marketing, ideally in SaaS, a digital marketplace, or B2B • Recognized subject-matter expertise in lifecycle, retention, or CRM marketing • People-management experience building and developing high-performing lifecycle or CRM teams • Hands-on experience applying AI tools to email and lifecycle campaigns with measurable results • Experience driving cross-functional programs and senior-stakeholder alignment through influence • Hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email • Expertise in marketing automation, segmentation, and personalization • Hands-on experience with leading platforms such as Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, or Braze • Strong analytical and experimentation skills, including statistically sound testing and impact-based prioritization • Experience scaling high-impact programs from ambiguity • Enterprise-grade communication and relationship-building skills • Solutions-oriented, ambitious operator mindset • Authorization to work in the United States without restriction

🏖️ Avantages

• Bonus offered • Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse workplace • People-led employee resource groups (ERGs) • Philanthropic G2 Gives program • Option to opt out of AI-assisted application review without disadvantage