Director, Strategy and Market Intelligence – Light Commercial Microenterprise

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🕒 il y a 16 jours

🐎 Kentucky – Distant

🐎 Kentucky – Remote

⏰ Temps Plein

🔴 Expert

🧐 Stratégie

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GE Appliances, Recreational Living

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 1907

🏭 Fabrication

👥 B2C

🛒 Commerce de détail

Manufacturing • B2C • Retail

GE Appliances, Recreational Living, est un fournisseur de premier plan d'appareils électroménagers et de style de vie. La société propose une large gamme de produits, y compris des réfrigérateurs, des cuisinières, des lave-vaisselle, des micro-ondes, des lave-linge, des sèche-linge, des climatiseurs et de petits appareils tels que des mixeurs, des cafetières, et plus encore. GE Appliances s'efforce de fournir des solutions innovantes et économes en énergie pour les foyers modernes, intégrant la technologie intelligente et des designs sophistiqués. L'entreprise s'engage à améliorer la vie quotidienne avec des appareils qui allient style et fonctionnalité.

Description

• Build and lead the Light Commercial microenterprise’s market intelligence capability • Analyze market size, vertical segmentation, replacement cycles, installed-base trends, and emerging technology shifts across commercial buildings • Track competitor portfolios, channel approaches, pricing strategies, spec behavior, and innovation roadmaps • Produce clear, executive-ready insights through dashboards, reports, and leadership briefings • Identify, size, and prioritize new commercial verticals including schools, offices, retail, restaurants, gyms, urgent care, and medical offices • Assess customer needs, economics, decision processes, and channel pathways unique to each vertical • Maintain zero distance to the customer through field visits, VOC, jobsite observations, interviews with specifying engineers, mechanical contractors, reps, distributors, and building owners • Translate customer insight into actionable recommendations for product strategy, pricing, promotional strategy, channel design, and market entry into new verticals • Own the market and competitive components of NPI business cases, especially as they relate to new verticals and applications • Communicate insights clearly and persuasively through executive-ready briefings, dashboards, and narratives that translate analytical findings into practical business guidance

🎯 Exigences

• Bachelor’s degree in Business, Marketing, Economics, Finance, Data Analytics, or related field with strong directly relevant experience; or equivalent experience • 10+ years of relevant experience in market intelligence, strategy, product marketing, commercial analytics, product management, or related business analysis roles • Experience developing insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research • Experience influencing cross-functional decisions across areas such as Product, Sales, Marketing, and Finance • Experience supporting growth strategy, investment decisions, or new product/business case development • Preferred: Experience in commercial HVAC, water heating, building products, building systems, or adjacent industrial/commercial markets • Preferred: Experience researching or supporting go-to-market decisions across channels, specifiers, contractors, distributors, and building owners/operators • Preferred: MBA or other advanced degree in a relevant business, technical, or analytical field • Preferred: Experience using market research, forecasting, dashboarding, or business intelligence tools.

🏖️ Avantages

• Up to 25% ongoing travel • Flexible work arrangements