Director, Business Strategy – Development, Consumer Brands – Retail

🕒 il y a 1 mois

🗽 New York – Distant

🗽 New York – Remote

⏰ Temps Plein

🔴 Expert

🧐 Stratégie

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Goodway Group

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 1933

💼 Conseil

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group est une agence de marketing digital spécialisée dans l'intégration des données, de la technologie et de la créativité pour créer des histoires et établir des relations durables. Elle offre une gamme complète de services allant du conseil en martech et de la création de performances aux analyses approfondies des consommateurs et des médias. Goodway Group se positionne comme un partenaire pour les marketeurs modernes des secteurs B2B et B2C, proposant des solutions marketing sur mesure axées sur l'ingénierie des résultats, la planification stratégique et les insights basés sur les données. Elle soutient également les réseaux de médias de détail en intégrant les composants essentiels pour optimiser l'achat de médias sur site et hors site. Grâce à son approche innovante et à son engagement fort envers la satisfaction client, Goodway Group transforme les visions de ses clients en croissance et en valeur mesurables.

Description

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands, • Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities. • Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business. • Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes. • Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™. • Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments. • Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams. • Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media. • Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations.

🎯 Exigences

• Proven Sales Leadership: History of driving revenue through new business development. • Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization. • Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies. • Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing. • Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker. • Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies. • Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points. • Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale.

🏖️ Avantages

• Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration. • Autonomy & Flexibility to drive your own success in a remote-first, high-growth company. • Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content. • Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media, and Consulting.