Integrated Marketing Strategist

🕒 il y a 10 jours

🏈 Alabama, Alaska, +44 états de plus – Distant

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💵 $70 000 - $90 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Harris Computer

Harris Computer

10 000+ employés

Fondée en 1993

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Harris Computer est une entreprise mondiale qui fournit des solutions logicielles critiques pour divers secteurs, y compris le secteur public, la santé, les services publics et le secteur privé. Avec plus de 100 000 clients et plus de 12 000 employés, Harris se spécialise dans l'acquisition et la gestion d'entreprises avec un potentiel de croissance pour construire l'avenir. L'entreprise exploite plus de 200 bureaux dans le monde entier et se concentre sur la satisfaction des clients et des employés comme éléments clés de ses objectifs stratégiques.

Description

• Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives • Coordinate messaging, audiences, assets, channels, and timelines • Translate product capabilities, market needs, and complex healthcare and technology information into value propositions, differentiators, proof points, and audience-focused messaging • Partner with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders • Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications • Write and edit marketing and sales communications • Apply generative AI for research, analysis, ideation, content development, and workflow improvement • Develop AI prompts and repeatable workflows and review outputs for accuracy, relevance, audience fit, and brand alignment • Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement • Support website content, SEO, AI visibility, landing pages, and digital experiences • Conduct market, customer, audience, and competitive research • Analyze marketing performance, market insights, and stakeholder feedback and recommend improvements • Manage multiple projects from planning through completion • Maintain the effectiveness and implementation of the MEDHOST Quality Management System • Meet applicable regulatory requirements and perform other duties as assigned

🎯 Exigences

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience • 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution • Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred • Familiarity with healthcare industry terminology and market dynamics preferred • Experience supporting product launches, positioning, buyer messaging, and sales enablement • Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing • Strong writing, editing, and messaging skills • Ability to simplify complex healthcare, technology, and business concepts for different audiences • Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels • Experience with SEO and emerging AI visibility practices such as AEO/AIO • Familiarity with market, audience, or competitive research • Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms • Proficiency with Microsoft Office applications and modern marketing productivity tools • Ability to handle confidential information with professionalism and discretion • Strong analytical and problem-solving skills • Strong collaboration, communication, and relationship-management skills • Strong project-management and organizational skills • High attention to detail and commitment to accuracy • Ability to independently execute work within established strategic direction • Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve

🏖️ Avantages

• Plenty of opportunities to grow your career • Comprehensive medical, dental, vision, STD, LTD, FSA benefits • 3 weeks of vacation plus 5 personal days to recharge • 401K and Life insurance benefits • Employee stock ownership and RRSP program • A chance to give back through community involvement • Flexible work arrangements to suit your lifestyle • Casual work environment • Comprehensive benefit package • Opportunity to learn • Award-winning culture

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