VP, VBC Marketing Strategy – Consumer Experience

🕒 il y a 17 jours

🌵 Arizona – Distant

🌵 Arizona – Remote

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Healthcare Outcomes Performance Co. (HOPCo)

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏥 Santé

☁️ SaaS

🤝 B2B

💰 Private equity en 2019-02

Healthcare • SaaS • B2B

Healthcare Outcomes Performance Company (HOPCo) est la plus grande organisation de soins musculosquelettiques (MSK) basés sur la valeur aux États-Unis. Dirigée par des médecins, elle offre des services complets de prestation et de gestion des soins MSK : gestion avancée des pratiques, optimisation et transformation de marché des lignes de services MSK dans les systèmes de santé, solutions pour les payeurs, et partenariats de pratique. HOPCo exploite un réseau intégré clinique MSK accrédité URAC, gère des programmes de santé publique et de soins basés sur la valeur, et propose des plateformes d'engagement numérique des patients, de reporting des résultats et d'analyses pour aligner les parties prenantes, améliorer les résultats et réduire le coût total des soins MSK.

Description

• Develop and lead marketing strategy for value-based care (VBC) programs • Translate business, clinical, and product strategies into marketing plans, campaigns, messaging, and execution roadmaps • Own annual and market-specific marketing plans, including audiences, channels, content, budgets, timelines, and performance goals • Advise VBC executive leadership on patient, member, and provider communications, market positioning, brand development, and opportunities • Lead patient and health plan member outreach across SMS, email, telephone, direct mail, digital advertising, web, in-app, and other approved channels • Develop audience segmentation, communication journeys, outreach cadence, calls to action, and re-engagement strategies • Ensure communications are understandable, accessible, culturally appropriate, and compliant • Partner with legal, compliance, technical, operations, care, and network teams to align communications with patient experience, services, workflows, and program goals • Lead product marketing for healthcare services and technology-enabled VBC offerings, especially digital patient engagement and virtual care solutions • Develop value propositions, positioning, messaging frameworks, launch plans, sales enablement materials, and patient- and provider-facing content • Guide go-to-market planning for new capabilities, markets, payer relationships, and program expansions • Maintain consistency across product naming, brand architecture, websites, digital experiences, collateral, and campaign content • Lead end-to-end integrated marketing campaigns from strategy and creative concept through launch, optimization, and reporting • Establish creative briefs, priorities, review processes, production standards, and delivery accountability • Draft, edit, review, or produce marketing materials as needed • Build compliance into campaign planning, content, targeting, consent management, channel selection, and outreach operations • Ensure compliance with HIPAA, TCPA, CAN-SPAM, CMS, health plan, state-specific, and contractual communication requirements • Define and monitor marketing and outreach performance indicators, dashboards, attribution, testing frameworks, and reporting • Use data to identify gaps, refine audiences, optimize communications, and allocate campaign resources • Present performance, insights, risks, and recommendations to executives, clients, and cross-functional stakeholders • Support payer, employer, provider, and other client engagements with tailored marketing strategies, implementation plans, and performance updates • Oversee external marketing agencies, technology vendors, and production partners • Perform other duties as assigned

🎯 Exigences

• Bachelor’s degree in marketing, communications, business, healthcare administration, or a related field required • Master’s degree in business, marketing, healthcare administration, public health, or a related field preferred • Minimum ten (10) years of progressive marketing experience • At least five (5) years of substantial experience leading healthcare marketing teams, consumer engagement initiatives, or product marketing functions • Strong background in healthcare product marketing • Demonstrated experience developing and executing patient or health plan member outreach campaigns in a regulated healthcare environment • Demonstrated success leading marketing teams and creative resources while remaining personally engaged in execution • Experience supporting value-based care, population health, health plans, care management, provider organizations, or consumer healthcare programs preferred • Experience managing agencies, vendors, budgets, and multi-channel campaign delivery • Deep knowledge of patient and member marketing, outreach strategy, audience segmentation, communication journeys, and healthcare consumer engagement • Knowledge of healthcare marketing compliance, privacy, consent, and communication requirements • Knowledge of healthcare product positioning, go-to-market strategy, brand development, content strategy, digital marketing, and campaign operations • Understanding of value-based care, population health, payer-provider relationships, and patient engagement • Knowledge of marketing technology, CRM platforms, automation tools, digital analytics, content management, and campaign measurement • Strong leadership, team development, strategic planning, product marketing, campaign management, creative direction, analytical, project management, prioritization, and organizational skills • Exceptional written and verbal communication skills • Ability to lead strategically while directly writing, editing, reviewing, troubleshooting, and completing work • Ability to collaborate across clinical, operational, technical, analytical, legal, compliance, and commercial functions • Ability to manage multiple concurrent initiatives, shifting priorities, and firm deadlines • HOPCo Mission, Vision, and Values must be read and signed

🏖️ Avantages

• Remote work arrangement • Some travel, as needed, for client meetings, markets, and organizational meetings