Marketing Manager

🕒 il y a 19 jours

🌐 États-Unis, Royaume-Uni – Distant

🇺🇸 États-Unis – Télétravail 🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Andela

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2014

💼 Conseil

📦 Logistique

📣 Marketing

💰 €200 000 000 Series E - Andela en 2021-09

Consulting • Logistics • Marketing

Andela est une entreprise qui fournit la couche de calcul humaine pour l'IA d'entreprise : elle entraîne les modèles avec une expertise humaine intégrée, déploie des ingénieurs natifs de l'IA et des équipes d'ingénierie gérées, et améliore les compétences des forces de travail pour construire et exploiter des systèmes d'IA en production. Elle propose une plateforme pour embaucher et gérer des ingénieurs en IA, des programmes de formation sous forme de service (TaaS) et d'apprentissage continu, et offre des capacités de développement de systèmes d'IA, d'alignement de modèles et de MLOps pour les grandes organisations.

Description

• Own and evolve Andela’s client marketing strategy • Develop programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities • Champion the client perspective so client voices shape product, marketing, and sales strategy • Partner with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities • Develop segmented marketing programs, events, and experiences for key client cohorts supporting upsell, cross-sell, and renewal goals • Design, manage, and continuously evolve Andela’s Client Advisory Board, including membership strategy, meeting cadence, experience design, agenda development, and follow-through • Build trusted relationships with Client Advisory Board members • Document and distribute Client Advisory Board insights to internal stakeholders • Own the Voice of the Customer program, including survey design, distribution, analysis, and internal reporting • Lead client NPS strategy, tracking, and reporting • Translate NPS scores and client feedback into actionable business recommendations • Close the loop on client feedback with relevant teams • Establish regular client insights reporting for senior leadership • Synthesize client intelligence, competitive signals, and market trends to inform go-to-market strategy, messaging, and sales conversations • Develop and maintain a library of market insights with the External Relations team • Ensure client insights are reflected in positioning, proposals, and client-facing materials • Provide the VP of Marketing and commercial leadership with evidence-based market insights • Include market insights and Andela research in key client QBR presentations • Own the win/loss analysis program, including methodology, interviews, and synthesis • Share win/loss insights with sales leadership, product, and marketing • Identify systemic patterns across wins and losses to improve competitive positioning and win rates • Build and maintain a bank of client testimonials, case studies, and success stories • Identify clients for advocacy activities such as speaking engagements, press opportunities, reference calls, and co-marketing • Manage the client awards nomination program • Collaborate with content, PR, and brand teams to distribute client stories across the website, sales decks, events, and social media • Operate as a strategic partner to Sales, Customer Success, and senior leadership • Report to the VP, Global Head of Marketing

🎯 Exigences

• 7+ years of B2B marketing experience • At least 3 years in a client marketing, customer marketing, or customer advocacy role • Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program • Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact • Experience producing client case studies, testimonials, and customer advocacy content at scale • Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis • Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment • Prior experience at a high-growth technology or services company strongly preferred • Experience in the talent, workforce, or staffing industry is a plus • Exceptional storytelling and written communication skills • Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders • High emotional intelligence and relationship-building skills, including building trust with executive-level clients • Excellent project management and organizational skills, with the ability to run multiple programs simultaneously • Proactive, owner mentality • Role should be based in the US or UK

🏖️ Avantages

• Fully remote organization • Some travel required for Client Advisory Board events, client visits, and industry conferences