Field Marketing Manager

🕒 il y a 20 jours

🇺🇸 États-Unis – Télétravail

💵 $108 300 - $162 500 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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OpenText

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1991

🏢 Entreprise

☁️ SaaS

🤝 B2B

💰 €1 000 000 000 Post IPO debt en 2022-12

Enterprise • SaaS • B2B

OpenText est une entreprise canadienne de logiciels d'entreprise qui fournit des solutions de gestion de l'information d'entreprise et des services basés sur le cloud. Elle propose des produits pour la gestion de contenu d'entreprise, la gestion de documents et d'archives, la gouvernance de l'information, la collaboration et les opérations informatiques/cloud associées, servant des clients professionnels avec des modèles de livraison sur site et SaaS. Les documents publics de l'entreprise mettent l'accent sur les carrières centrées sur l'entreprise, les opérations cloud et informatiques, le succès client et les services professionnels.

Description

• Develop and execute comprehensive regional marketing plans aligned with sales and marketing priorities, growth objectives, target account strategies, and regional business goals • Build quarterly and annual plans supporting pipeline, revenue, client expansion, and brand awareness • Align investments and activities to priority accounts, industry segments, key solutions, and regional objectives • Advise regional sales leadership and account teams on marketing strategy • Develop and execute account-based marketing programs for strategic target accounts • Align marketing activities with account plans, whitespace opportunities, executive relationships, and buying centers • Create personalized campaigns and experiences for named accounts and key buying groups • Drive target-account engagement through executive programs, client events, digital campaigns, and thought leadership • Activate industry-specific campaigns and messaging across priority verticals • Tailor programs and content to target-industry needs and challenges • Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives • Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities • Drive measurable pipeline creation, influenced pipeline, and opportunity acceleration • Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion • Track campaign performance and optimize programs based on business results • Develop executive briefings, VIP events, roundtables, conferences, and client appreciation programs • Partner with sales to deepen key client and prospect relationships • Create executive-to-executive engagement opportunities • Plan and execute virtual, hybrid, and in-person events, webinars, customer events, and tradeshows • Manage event strategy, execution, follow-up, measurement, and ROI • Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance • Track pipeline contribution, campaign influence, event ROI, and engagement metrics • Deliver actionable recommendations and business insights to stakeholders

🎯 Exigences

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization • Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact • Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders • Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology • Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing • Experience managing client events, executive programs, conferences, and integrated marketing campaigns • Strong project management, communication, and stakeholder management skills • Analytical mindset with experience measuring marketing performance and ROI • Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred • Ability to travel throughout the U.S. East and North America as needed

🏖️ Avantages

• Competitive compensation and benefits • Remote work environment • Ongoing career development and growth opportunities • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Comprehensive benefits package supporting physical, emotional, and financial wellbeing • Reasonable accommodation during the application or recruiting process