Account Manager, Influencer Relations

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🕒 il y a 8 jours

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HealthCentral

Site WebLinkedInTous les Emplois

51 - 200 employés

⚕️ Assurance santé

📱 Médias

🤝 À but non lucratif

💰 €50 000 000 Post-IPO Equity en 2008-01

Healthcare Insurance • Media • Non-profit

HealthCentral est une source fiable d'information médicale, avec un accent particulier sur les maladies chroniques. Il couvre un large éventail de sujets de santé, notamment la maladie d'Alzheimer, l'asthme, le cancer, les maladies cardiaques, le diabète, la santé mentale, et bien d'autres. HealthCentral fournit des ressources pour bien vivre avec des informations sur l'alimentation, la nutrition et diverses conditions de santé, ainsi que des outils d'auto-évaluation et des guides. La plateforme présente les contributions de plus de 2000 experts et réviseurs médicaux pour garantir la fiabilité de son contenu. Elle vise à éduquer et à autonomiser les personnes atteintes de maladies chroniques, en offrant des outils comme des vérificateurs d'interactions médicamenteuses, des quiz et des guides d'autosoins. Elle diffuse également des informations sur les sujets de santé tendances et offre des conseils personnalisés via des newsletters et des consultations d'experts.

Description

• Cultivate and manage strong, long-term client relationships, ensuring satisfaction, retention, and overall campaign success. • Coordinate and lead client touch-base meetings to maintain alignment on campaign milestones, deliverables, and performance. • Participate in strategic discussions with cross-functional teams to optimize influencer selection, messaging approaches, and campaign performance based on analytics and evolving client needs. • Assist in identifying the most relevant influencers for each campaign, leveraging clinical expertise, audience demographics, and platform performance to ensure impactful content. • Oversee influencer contracts from initiation through completion, ensuring compliance, accuracy, and proper documentation within Medfluencers proprietary database. • Support contract execution and renegotiations while ensuring all agreements, updates, and relevant data are accurately logged in the CRM. • Track and manage all campaign-related contracts and agreements—including SOWs, NDAs (client and influencer), brand deal agreements, and usage rights documentation. • Oversee and review all content delivered by HCP influencers for alignment with client briefs, campaign messaging, and brand guidelines. • Ensure all influencer content undergoes full compliance review, including: Medical Accuracy using PULSE tools, MLR/PRC regulatory review via our partner ProPharma, and FTC advertising compliance. • Monitor all applicable campaigns for AE/SAE compliance in accordance with Medfluencers and/or client pharmacovigilance protocols. • Coordinate campaign progress and maintain proactive, transparent communication with clients and influencers throughout each campaign lifecycle. • Provide weekly updates to clients including content status, upcoming deliverables, risks, and high-level performance highlights. • Collaborate with the Creative, Operations, and Strategy teams to ensure seamless workflow and timely deliverable execution. • Analyze campaign performance data to identify trends, assess effectiveness, and recommend optimizations for future campaigns. • Report on key success metrics, audience engagement patterns, and content performance insights to drive continuous improvement. • Ensure accurate tracking and communication of influencer payment schedules to the finance team, and VP, Digital Opinion Leader Services to maintain accurate financial reporting. • Ensure timely and accurate processing of influencer payments with the finance team. • Support invoice tracking and maintain organized documentation for all financial obligations related to assigned campaigns.

🎯 Exigences

• 3+ years of experience in influencer relations, communications, or a related field. • Bachelor’s degree required. • Previous experience working with healthcare or medical influencers is highly preferred. • Excellent communication, relationship-building, and project management skills. • Proficiency in CRM platforms (e.g., Monday.com) and social media platforms (Instagram, TikTok, LinkedIn). • Familiarity with podcast production, email marketing, and PR outreach. • Ability to multitask, prioritize, and manage multiple client expectations simultaneously. • Comfortable working within a remote setting and across EST business hours, with occasional extended hours for special events or deadlines. • Ability to thrive in a collaborative team environment while driving individual initiative and success.

🏖️ Avantages

• The culture: HealthCentral provides a welcoming, positive work environment. • The people. You will work alongside talented, supportive, smart, and kind leaders and teams. • The business. Work you can feel great about! • The perks. HealthCentral offers a flexible remote working culture allowing employees to work from agreed upon work locations. • We offer competitive compensation, comprehensive medical/dental/vision benefits, 401K, 21 days PTO, 6 Wellness Days, 2 Volunteer Days, 2 Floating Holidays, and an extensive holiday schedule along with Summer Fridays.