VP, DTC & HCP Sales

Emploi pas sur LinkedIn

🕒 il y a 23 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🤑 Commercial

👻 Score fantôme 10%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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HealthCentral

51 - 200 employés

🏥 Santé

💼 Conseil

🍽️ Alimentation et boissons

💰 €50 000 000 Post-IPO Equity en 2008-01

Healthcare • Consulting • Food & Beverage

HealthCentral est une source fiable d'information médicale, avec un accent particulier sur les maladies chroniques. Il couvre un large éventail de sujets de santé, notamment la maladie d'Alzheimer, l'asthme, le cancer, les maladies cardiaques, le diabète, la santé mentale, et bien d'autres. HealthCentral fournit des ressources pour bien vivre avec des informations sur l'alimentation, la nutrition et diverses conditions de santé, ainsi que des outils d'auto-évaluation et des guides. La plateforme présente les contributions de plus de 2000 experts et réviseurs médicaux pour garantir la fiabilité de son contenu. Elle vise à éduquer et à autonomiser les personnes atteintes de maladies chroniques, en offrant des outils comme des vérificateurs d'interactions médicamenteuses, des quiz et des guides d'autosoins. Elle diffuse également des informations sur les sujets de santé tendances et offre des conseils personnalisés via des newsletters et des consultations d'experts.

Description

• Own and deliver against an annual revenue quota across DTC and HCP business • Develop, manage, and close a substantial pipeline of pharmaceutical and healthcare advertising opportunities • Expand existing pharmaceutical accounts and open new brands, therapeutic areas, and accounts • Build relationships with pharmaceutical manufacturers, media agencies, HCP agencies, investment teams, planning teams, and other marketing decision-makers • Increase HealthCentral’s participation in annual planning, RFPs, and strategic client discussions • Connect DTC and HCP strategies and expand client relationships across HealthCentral’s portfolio • Drive larger and more integrated client commitments • Develop senior-level client and agency relationships and understand their brand, audience, patient journey, HCP engagement, competitive, and commercial objectives • Partner with Account Management to identify organic growth, renewal, and expansion opportunities • Sell established DTC and HCP capabilities, including endemic and contextual media, custom content, video, audience targeting, education, sponsorships, data-driven audience solutions, and performance-oriented programs • Translate client objectives into integrated solutions across consumer and professional portfolios • Collaborate with Strategy, Marketing, Product, Data, Editorial, and Account Management teams on differentiated proposals • Articulate the value of trusted health environments, high-intent audiences, first-party data, condition-specific engagement, and measurable business value • Maintain accurate pipeline and forecast using Monday.com and Salesforce • Build account-level growth plans and track whitespace, planning cycles, RFPs, renewals, and competitive threats • Provide leadership visibility into pipeline health, forecast risk, client feedback, and marketplace trends • Coach and support other sellers while maintaining significant personal revenue responsibility • Improve client conversations, proposals, account planning, and sales execution • Bring marketplace intelligence into product development, packaging, pricing, and positioning • Partner with senior leadership to modernize and expand commercial capabilities

🎯 Exigences

• 10+ years of digital media, healthcare advertising, pharmaceutical marketing, or related sales experience • Significant experience selling DTC and/or HCP solutions to pharmaceutical manufacturers and healthcare agencies; experience across both audiences strongly preferred • Demonstrated history of meeting or exceeding multimillion-dollar revenue quotas • Established relationships across major pharmaceutical companies and healthcare media agencies • Strong understanding of pharmaceutical DTC and HCP media planning, buying, measurement, and procurement processes • Experience selling endemic health media, digital advertising, custom content, audience targeting, data-driven solutions, sponsorships, and/or performance media • Proven ability to grow existing accounts while generating meaningful new business • Strong understanding of pharmaceutical brand planning cycles and ability to navigate complex agency and manufacturer organizations • Ability to identify and develop opportunities across patient/consumer and healthcare professional audiences • Strong forecasting, pipeline management, negotiation, and closing skills • Ability to operate effectively in a fast-moving, entrepreneurial environment undergoing significant transformation • Experience coaching or mentoring sellers while carrying an individual revenue target is strongly preferred

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