Marketing Manager, Medical Segment & Emerging Markets

Emploi pas sur LinkedIn

🕒 il y a 2 mois

☕ Washington – Distant

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💵 $99 622 - $155 660 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 18%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Healthfirst

Healthfirst

1001 - 5000 employés

Fondée en 1993

⚕️ Assurance santé

🤝 À but non lucratif

Healthcare Insurance • Non-profit

Healthfirst est un assureur santé à but non lucratif qui sert près de deux millions de New-Yorkais à travers la ville de New York, Long Island, les comtés de Westchester, Rockland, Sullivan et Orange. Fondé il y a plus de 30 ans par les principaux systèmes hospitaliers du sud de l'État de New York, Healthfirst propose des produits d'assurance à coût nul ou réduit, y compris des plans Medicaid, Medicare Advantage, Child Health Plus, Plans Essentiels, Soins de Longue Durée, Plans de Santé Qualifiés et des couvertures de groupe et individuelles. L'organisation collabore avec des hôpitaux, des systèmes de santé et des médecins pour prioriser les résultats de santé et les paiements basés sur la valeur, et énumère des spécialités telles que Medicare, Medicaid, MLTC, santé mentale, assurance pour petites entreprises et innovation.

Description

• Reporting to the Sr. Director of Marketing, the Marketing Manager, Medical Segment & Emerging Markets, will be accountable for the Go to Market strategy, Campaign Execution, and Growth Strategy for the medical segment. • This position will play a key role in developing all marketing communication aligned with the product/service value proposition and delivered in an omni-channel approach. • Additionally, the Marketing Manager, Medical Segment & Emerging Markets, will partner closely with the sales organization and all channel partners to ensure successful commercialization of the portfolio. • Responsible for the development and oversight of a marketing specialist. • Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth. • Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.

🎯 Exigences

• 10+ years of related experience in product marketing management or a classical marketing role • Preference is for marketing experience to be within the medical device sector • Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership • Proven experience of working with and influencing end-user customers • Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics • A high degree of intellectual curiosity and effective time management skills. • Typically a Bachelor's Degree or global equivalent in related discipline. MBA and/or dental/medical device industry experience preferred.

🏖️ Avantages

• Medical, Dental and Vision Coverage • 401K Plan with Company Match • FTO • Work Life Assistance Program • Educational Benefits

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