Director of Copy – Health & Wellness

Emploi pas sur LinkedIn

🕒 il y a 4 mois

🏄 California – Distant

🏄 California – Remote

💵 $176 000 - $197 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 23%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Hi-Altitude Brands

Site WebLinkedInTous les Emplois

11 - 50 employés

🏥 Santé

🍽️ Alimentation et boissons

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands est un studio de marque basé à Los Angeles qui crée, lance et développe des marques de bien-être et de style de vie pour les consommateurs. L'entreprise allie stratégie créative, développement de produits, chaîne d'approvisionnement et opérations, ainsi que marketing de performance pour construire des marques directes aux consommateurs axées sur le but. Son portefeuille comprend Stonehenge Health, une marque de compléments alimentaires informée par la science ; Hi-Altitude met l'accent sur le design, le contenu et les médias pour stimuler la croissance et aider les marques à évoluer.

Description

• Own the hook, angle, and offer library that powers all performance copy across paid, lifecycle, and on-site channels • Develop testable copy variants and feed them into the test queue maintained jointly with Performance Marketing and CRO • Translate Product Marketing positioning and Consumer Insights VoC into customer-facing copy that converts • Write and oversee high-volume copy production across ads, LPs, VSLs, email, and SMS • Set the standard for copy quality and brand voice consistency across all conversion environments • Write and lead copy development for Meta, TikTok, Google search, YouTube, and native advertising • Develop advertorial and editorial-style ad formats for native channels • Partner with the Creative Director and design team to ensure copy and visual work as one • Adapt proven DR copy for emerging platforms where psychology and format differ • Write and oversee landing page copy for paid acquisition, with conversion as the primary metric • Develop VSL scripts that drive watch-through, engagement, and conversion across long-form environments • Partner with the Head of CRO to test and iterate on-page copy structure, claims, and CTAs • Support new product launches with VSL-led acquisition copy • Partner with the Director of Lifecycle on copy strategy and the Email/SMS Marketing Manager on day-to-day campaign and flow execution across email and SMS programs • Write subject lines, preview text, and message bodies optimized for engagement and conversion • Develop segmented copy variants for different customer cohorts and lifecycle stages • Maintain copy consistency across the lifecycle journey from welcome through win-back • Own FTC compliance for all conversion-facing copy in coordination with legal counsel • Maintain claims libraries and disclaimer standards across performance environments • Serve as the final QC checkpoint for all customer-facing conversion copy • Keep claims documentation and review processes current as the regulatory environment evolves • Manage a copy team of two ICs (Copywriter level), with the capacity to expand as the channel and testing volume scale • Set performance expectations, KPIs, and development plans for the team • Build copy review and feedback processes that maintain quality while enabling speed • Allocate copy resources across competing channel demands based on impact and timing • Report to the CMO and operate as the conversion copy authority under their direction on overall copy quality and brand voice • Collaborate with the Creative Director (peer under CMO) on integrated copy and creative output • Coordinate with the Head of Content (under VP of Brand) on brand voice consistency between organic and conversion environments • Partner with the Director of Product Marketing (peer under CMO) on product positioning, claims, and launch messaging • Partner with the Consumer Insights Lead (peer under CMO) on VoC, custom language, and review intelligence • Work closely with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on copy needs across paid, lifecycle, conversion, and site

🎯 Exigences

• 7-10+ years of writing performance and direct response copy at DTC consumer brands in health, wellness, beauty, or consumables • Hands-on writer with a portfolio of high-converting copy across ads, landing pages, VSLs, and email • Proven ability to develop hooks, angles, and offers that scale paid media efficiency • VSL writing experience strongly preferred, with a track record of long-form copy that converts at scale • Lifecycle copy experience across Klaviyo, Attentive, or comparable email and SMS platforms • Native advertising and advertorial copy experience (Taboola, Outbrain) strongly preferred • Has managed a small copy team of two to four with clear accountability and quality standards • Strong understanding of FTC compliance for supplement, health, or wellness advertising • Comfortable writing volume and iterating fast based on performance data • Experience partnering with design, paid media, and CRO functions in a high-velocity test-and-learn environment • Remote-first mindset with the ability to lead distributed teams effectively • Located within driving distance of Los Angeles, CA, preferred

🏖️ Avantages

• Competitive base salary, $176,000-$197,000+ performance bonus • Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching charitable contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee recognition and rewards program • Calm app subscription • Pet insurance • Free monthly employee product samples and team discounts • Employee Referral Program • Fully remote position • Professional development fund for employees (We love HI-ER Education) • And a collaborative, innovative work culture • High-impact role with visibility to executive leadership