Director of Ecommerce, Subscription

🕒 il y a 2 jours

🏄 California – Distant

🏄 California – Remote

💵 $125 000 - $165 000 / an

⏰ Temps Plein

🔴 Expert

🛍️ Spécialiste e-commerce

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Hi-Altitude Brands

Site WebLinkedInTous les Emplois

11 - 50 employés

🏥 Santé

🍽️ Alimentation et boissons

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands est un studio de marque basé à Los Angeles qui crée, lance et développe des marques de bien-être et de style de vie pour les consommateurs. L'entreprise allie stratégie créative, développement de produits, chaîne d'approvisionnement et opérations, ainsi que marketing de performance pour construire des marques directes aux consommateurs axées sur le but. Son portefeuille comprend Stonehenge Health, une marque de compléments alimentaires informée par la science ; Hi-Altitude met l'accent sur le design, le contenu et les médias pour stimuler la croissance et aider les marques à évoluer.

Description

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content • Design, prioritize, and execute unbiased tests to improve conversion rate and AOV, interpret results, and translate data into action • Own subscription retention, churn, and LTV initiatives in ReCharge • Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value • Develop personalized subscriber communications with the Lifecycle Marketing Manager and remove subscribers from irrelevant communications • Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout • Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take-rates • Evaluate competing vendors and determine whether to evolve or switch tools • Support product launches and site-wide sales initiatives with marketing, creative, and operations • Partner with Acquisition to manage landing page tests aimed at lowering CAC and raising new customer ROAS • Proactively identify site issues and improvement opportunities and drive them to resolution

🎯 Exigences

• 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands • Hands-on experience with Shopify Plus, ReCharge, testing tools such as Convert, Optimizely, and VWO, and upsell/cross-sell tools • Track record of designing, running, and interpreting statistically sound CRO and upsell tests • Ability to avoid biased test design and defend interpretations of test data • Working knowledge of dunning management tactics for involuntary churn reduction • Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning • Familiarity with ecommerce and subscription tooling landscapes, including upsell, retention, and CRO platforms • Judgment to evaluate build-versus-buy and vendor-switch decisions • Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment

🏖️ Avantages

• Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription • Bonus eligibility