Senior Manager, Marketing Analytics, Insights

🕒 il y a 1 mois

🏄 California – Distant

🏄 California – Remote

💵 $135 000 - $165 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Hi-Altitude Brands

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11 - 50 employés

🏥 Santé

🍽️ Alimentation et boissons

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands est un studio de marque basé à Los Angeles qui crée, lance et développe des marques de bien-être et de style de vie pour les consommateurs. L'entreprise allie stratégie créative, développement de produits, chaîne d'approvisionnement et opérations, ainsi que marketing de performance pour construire des marques directes aux consommateurs axées sur le but. Son portefeuille comprend Stonehenge Health, une marque de compléments alimentaires informée par la science ; Hi-Altitude met l'accent sur le design, le contenu et les médias pour stimuler la croissance et aider les marques à évoluer.

Description

• Own MMM, MTA, and incrementality testing across the marketing funnel • Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms • Evaluate channel efficiency and recommend marketing investment priorities • Apply subscription and DTC economics to marketing decisions • Support A/B test design and analysis across CRM and marketing channels • Build and maintain executive dashboards across marketing and customer performance • Translate complex, multi-source data into clear, actionable insights • Partner with the Chief Retention Officer and marketing leadership on data-driven decision-making • Build churn, LTV, profitability, and sensitivity models • Develop models evaluating the long-term financial impact of tests and business decisions • Use analysis and modeling to inform go/no-go recommendations • Evaluate and help select the next BI/analytics platform, including AI-augmented capabilities • Lead the transition from Power BI to the selected platform, including report migration and stakeholder adoption • Map and document data sources, definitions, dependencies, and gaps • Establish data quality, governance, and metric standards • Manage data connections and ETL processes as needed • Report to the Chief Retention Officer and serve as the analytics subject-matter expert

🎯 Exigences

• 7+ years in analytics, marketing analytics, or a related quantitative field • Experience with subscription-based or recurring-revenue business models, ideally within DTC/e-commerce • Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field • Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV • Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs • Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms • Strong statistical modeling skills, including churn, LTV, and profitability modeling • Expert SQL and strong Python skills for transformation, automation, and modeling • Experience designing and interpreting A/B tests and causal inference • Hands-on experience with Power BI or similar BI platforms and migrating to new technologies • Proven ability to turn analysis into clear business recommendations and challenge assumptions when warranted • Strong communication skills with experience presenting to CEO/COO-level audiences • Ability to work independently, prioritize competing demands, and manage long-term projects • Nice to have: Experience in a DTC + Amazon hybrid business, particularly measuring cross-channel halo effects • Nice to have: Experience with health & wellness or supplements • Nice to have: Experience evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau • Nice to have: Familiarity with AI-driven analytics and decisioning tools, including natural-language reporting, Hightouch, Braze, or similar • Nice to have: Experience with dbt, Airflow, or similar data pipeline tools • Nice to have: Prior experience managing or mentoring junior analysts

🏖️ Avantages

• Flexible time off + 9 annual company holidays • Birthday as a paid vacation day • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription

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