Senior Performance Marketing Manager

🕒 il y a 25 jours

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟠 Senior

📈 Marketing de performance

👻 Score fantôme 17%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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homie AI

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2023

💼 Conseil

📣 Marketing

📦 Logistique

Consulting • Marketing • Logistics

homie AI est une plateforme d'assistant AI conforme au RGPD qui fournit des recherches de produits en temps réel, des conseils personnalisés basés sur la conversation, et un support omnicanal pour les boutiques en ligne et les magasins physiques. Elle s'intègre aux principales plateformes de e-commerce (Shopify, Magento, WooCommerce, Shopware) et prend en charge les terminaux de point de vente (POS), l'accès par code QR et la synchronisation des flux de produits en direct pour accroître les conversions, réduire les demandes de support et permettre des ventes incitatives. Le service est proposé comme un SaaS prêt à l'emploi pour les détaillants et les clients industriels, avec une personnalisation de la voix de marque, des analyses, et des capacités multilingues configurables.

Description

• Strategic responsibility for all Paid and Performance Marketing activities • Build the Performance Marketing function as the first Performance Marketing Manager • Own the Paid Marketing strategy across the entire B2B funnel, from awareness to conversion • Translate revenue and pipeline targets into budgets, channel strategies, and forecasts • Plan, allocate, and scale advertising budgets in the six- to seven-figure range • Independently plan, execute, and scale cross-channel campaigns across platforms such as Google, LinkedIn, and Meta • Identify new growth opportunities, target audiences, channels, and markets • Build and prioritize a testing and experimentation roadmap • Collaborate with Sales on ICPs, lead-scoring models, SLAs, and feedback loops • Generate qualified B2B leads and optimize SQL quality and pipeline conversion • Build a scalable tracking setup using Google Analytics, Google Tag Manager, CRM integrations, and offline conversions • Further develop attribution and measurement frameworks • Analyze and optimize landing pages, funnels, creatives, and messaging through A/B testing • Build transparent performance reports and dashboards with actionable recommendations • Act as a strategic sparring partner to the executive team on go-to-market and growth decisions • Leverage AI tools and marketing automation to increase efficiency and scale • Define internal standards, processes, and best practices • Report directly to the executive team responsible for Marketing & Sales

🎯 Exigences

• At least 5 years of experience in Performance Marketing • Several years of experience managing and scaling a Paid Marketing function • Ideally, experience in a B2B, SaaS, or tech environment • Demonstrable, measurable achievements, such as reducing CAC, scaling budgets while maintaining stable ROAS, or building a predictable pipeline • Experience managing budgets and scaling campaigns to annual budgets in the six- to seven-figure range • Experience building scalable Performance Marketing structures, robust setups, KPI frameworks, and scaling mechanisms • Experience with attribution models, CRM integrations, and data-driven decision-making frameworks • Data-driven, fast, and pragmatic decision-making • Structured hypothesis validation, testing, and impact-based prioritization • Experience with or interest in growth hacks • Creative performance mindset and experience with creatives and messaging • Proactive use of AI and automation • Entrepreneurial, results-oriented approach to work • Strong communication skills and the ability to explain complex relationships clearly • Team player with an ambitious mindset and a collaborative attitude

🏖️ Avantages

• Remote or hybrid: Work flexibly from anywhere or from our office spaces in Hamburg or Cologne • Fast decision-making, flat hierarchies, an agile way of working, and plenty of room to make an impact • Structured onboarding • Open feedback culture and direct, equal-level exchange with the executive team • Collegial and personal atmosphere • Regular team events • Knowledge-sharing sessions • Creativity, ownership, and solution-oriented work • Access to state-of-the-art AI tools and automation • Budget for professional development, conferences, and e-learning • Monthly allowance for transportation, fitness, groceries, or other expenses