Growth & Performance Marketing – m/f/d

🕒 il y a 1 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de performance

🗣️🇺🇸🇬🇧 Anglais requis

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UJAM

11 - 50 employés

Fondée en 2010

👥 B2C

🛍️ eCommerce

💰 Series A en 2011-08

B2C • eCommerce

UJAM est une société de logiciels qui développe et vend des instruments virtuels, des plug-ins audio et une application compagnon pour la production musicale. Ses produits (Virtual Guitarist, Virtual Drummer, Virtual Pianist, Usynth, Voxcraft, Beatmaker, Finisher, et de nombreux bundles) offrent des sons et des workflows prêts à l'emploi pour permettre aux musiciens et aux producteurs de créer de la musique plus rapidement et plus facilement, disponibles via une boutique en ligne, des téléchargements et une application de bureau. L'entreprise cible les créateurs individuels et les studios avec des produits numériques axés sur le consommateur, des essais gratuits et des packs payants.

Description

• Take responsibility for marketing performance data and identify optimization opportunities • Provide fresh impulses to guide campaigns toward measurable results and scaled conversions • Use GA4 or Mixpanel to build transparent dashboards and monitor key metrics • Analyze and optimize user funnels to drive growth • Direct and challenge the external marketing agency • Drive paid acquisition campaigns across digital channels • Lead discoverability through SEO and optimize brand and product presence for AI search models and LLMs • Develop email marketing strategies • Build automated email journeys for onboarding, trial conversions, and retention • Manage regular email campaigns • Build lasting connections between UJAM and its global community of creators

🎯 Exigences

• Several years of solid experience in data-driven online marketing, growth hacking, or performance marketing • Experience ideally within a B2C SaaS, e-commerce, or software environment • Deep understanding of analytics tools such as GA4 and Mixpanel • Experience with funnel analyses and conversion rate optimization • Hands-on experience with A/B testing, structured hypotheses, and conversion experiments • Solid knowledge of SEO • Understanding of how LLMs and AI search engines discover and recommend brands and products • Proven track record in managing ad campaigns and monitoring performance metrics • Experience in operational email marketing, including setup, segmentation, scheduling, and automation • Strong marketing copywriting skills focused on clicks and conversions • Fluent English is strictly required • Good German skills are a plus • Based in and working from Europe • Nice to have: music industry experience or an existing audio/music-tech network • Nice to have: passion for making music, such as using a DAW • Nice to have: experience with Holacracy or similar organizational frameworks • Nice to have: knowledge of standard e-commerce and webshop structures

🏖️ Avantages

• Flexible, informal working environment with short paths and flat hierarchies • Tools and equipment that work best for you, including MacBook Pro or Windows laptop • Optional employment benefits to encourage capital formation (“Vermögenswirksame Leistungen”) • Optional company bicycle • Optional investment in health through EGYM • Flexible ability to set your own priorities and help shape the company’s path

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