Vice President, Social Strategy

🕒 il y a 16 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $175 000 - $200 000 / an

⏰ Temps Plein

🔴 Expert

👔 Vice-président

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Inizio Evoke

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🤝 B2B

💊 Pharmaceutique

🧬 Biotechnologie

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke est une unité mondiale de marketing et de communication au sein du groupe Inizio qui offre des services de marketing et de communication créatifs, omnicanaux et basés sur les données aux clients des secteurs de la santé et des sciences de la vie. Elle soutient la commercialisation, les lancements de produits, les expériences de congrès et les initiatives de transformation, en combinant son expertise en marketing avec une compréhension scientifique et une technologie alimentée par l’IA pour stimuler la croissance et l'engagement des organisations pharmaceutiques et biotechnologiques.

Description

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities. • Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms. • Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals. • Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings. • Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients. • Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement. • Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline. • Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact. • Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments. • Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence. • Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO translating emerging trends into actionable strategy for clients.

🎯 Exigences

• 8–12+ years in social media, digital strategy, engagement strategy, or integrated marketing with depth in healthcare, pharmaceutical, biotech, or life sciences. • 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting. • Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred. • Track record identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work. • Experience with social media's role in healthcare marketing spanning patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications. • In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including experience partnering with MLR review teams. • Familiarity with adverse event escalation processes and compliant community management protocols. • Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization with an understanding of how NLP can extend the value of these capabilities. • Working knowledge of how AI answer engines (ChatGPT, Perplexity, Google AI Overviews) source and surface health content and how social and web content strategy can influence those outputs. • Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context. • Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability. • Experience managing, mentoring, and developing strategists at multiple levels from emerging talent to senior team members. • Comfort with ambiguity, change, and growth-stage team building; able to create structure without slowing momentum. • Ability to translate complex social and technology concepts for senior clients and executive stakeholders.

🏖️ Avantages

• medical • dental • 401(k) • tuition reimbursement • flexible time off