Senior Manager, Web Development – Strategy

🕒 il y a 8 jours

⛰️ Colorado, Illinois, +2 états de plus – Distant

⛰️ Colorado – Remote 🌽 Illinois – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote

💵 $148 000 - $220 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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Iterable

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2013

🤖 Intelligence artificielle

🤝 B2B

💰 €200 000 000 Series E en 2021-06

Artificial Intelligence • B2B • Marketing

Iterable est une plateforme de marketing cross-canal alimentée par l'intelligence artificielle, permettant aux entreprises d'engager les consommateurs via des messages intégrés à travers l'email, le mobile, le web, et plus encore. Elle aide les grandes entreprises à concevoir et automatiser des campagnes marketing personnalisées qui exploitent les données en temps réel pour améliorer l'expérience client. Iterable offre des outils pour l'activation des données, la messagerie segmentée et la création dynamique de campagnes, permettant aux marketeurs de créer des parcours clients individualisés et de maximiser l'impact des campagnes grâce à une communication inter-canale fluide. Avec un accent sur les solutions d'entreprise, elle facilite la transformation des opérations marketing en systèmes sécurisés et évolutifs.

Description

• Own the iterable.com roadmap, balancing short-term conversion priorities with long-term site architecture and experience improvements • Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards • Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics • Establish a test-and-learn culture with a structured experimentation roadmap to continuously improve conversion performance • Lead, mentor, and grow a cross-functional team spanning web development, UX/design, production, and SEO/AEO • Set clear priorities, manage workload across the team, and remove blockers to keep execution moving • Own CRO strategy across the full site—from homepage to product pages to high-intent landing pages • Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign-ups • Analyze visitor behavior, funnel drop-off, and engagement data to surface optimization opportunities • Oversee SEO strategy and ensure the team is executing against a roadmap that improves organic visibility for priority keywords • Oversee front-end and full-stack web development work, ensuring code quality, performance standards, and accessibility compliance • Champion a user-first approach to web design and information architecture across all site sections • Define and own the web analytics framework—ensuring clean data, accurate attribution, and actionable dashboards.

🎯 Exigences

• 7+ years of experience in web strategy, digital marketing, or web development, with at least 2–3 years in a team leadership role • Proven track record of owning a B2B SaaS marketing website and driving measurable improvements in organic traffic and conversion • Experience leading cross-functional web teams including developers, designers, and AEO/SEO specialists • Deep familiarity with modern web technology stacks, CMS platforms (e.g., WordPress, Webflow, or similar), and front-end development practices • Strong command of SEO fundamentals and hands-on experience evolving strategy in response to AI-driven search changes.

🏖️ Avantages

• Paid parental leave • Competitive salaries, meaningful equity, & 401(k) plan • Medical, dental, vision, & life insurance • Community Impact Days • Fertility & Adoption Assistance • Paid Sabbatical • Flexible PTO • Monthly Employee Wellness allowance • Monthly Professional Development allowance • Pre-tax commuter benefits • Complete laptop workstation