Senior Ecommerce Marketing Manager

🕒 il y a 1 jour

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟠 Senior

🛍️ Spécialiste e-commerce

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JAM+

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 1954

📣 Marketing

🏭 Fabrication

📦 Logistique

Marketing • Manufacturing • Logistics

JAM+ est une entreprise dédiée à renforcer les marques par le biais de solutions innovantes, en se concentrant sur l'amélioration des connexions et des identités de marque depuis plus de 30 ans. Avec un engagement envers des solutions centrées sur le client, JAM+ propose une plateforme d'impression sur mesure qui permet aux entreprises d'accéder facilement à des projets antérieurs et d'intégrer les designs de manière fluide. Leur suite complète d'outils de conception personnalisée permet aux clients de concrétiser leurs visions, en offrant des produits à la fois simples et personnalisables pour répondre à divers besoins.

Description

• Own and operate Shopify storefronts across Envelopes.com, JAM Paper, and Folders.com, managing catalogs, collections, navigation, search, product pages, landing pages, promotions, product data, apps, and themes • Translate merchandising and business needs into requirements for developers and agencies • Establish scalable Shopify operating standards and improve product discovery and purchase journeys • Build, lead, and develop an ecommerce merchandising team • Create merchandising strategies for complex categories and long-tail SKU catalogs • Own taxonomy, category structure, filters, attributes, product relationships, cross-sells, bundles, recommendations, launches, refreshes, and catalog optimization • Use customer behavior, search, conversion, inventory, margin, and commercial data to prioritize product and category prominence • Own the integrated ecommerce marketing and merchandising calendar across three brands • Coordinate website merchandising, email and lifecycle marketing, landing pages, paid media, promotions, and product launches • Develop customer-growth, retention, reactivation, personalization, and experimentation programs • Build and manage testing roadmaps across merchandising, offers, landing pages, navigation, search, recommendations, messaging, and customer journeys • Own ecommerce marketing and merchandising reporting and business reviews • Diagnose performance, prioritize action, and recommend improvements using ecommerce metrics • Coordinate cross-functional work across merchandising, design, ecommerce, lifecycle marketing, paid media, analytics, technology, customer service, sales, and operations • Develop creative and campaign briefs and provide feedback • Communicate performance, priorities, risks, and recommendations to senior stakeholders • Use AI for campaign planning, copy development, creative ideation, customer-feedback analysis, research, testing, and workflow automation • Help the team adopt repeatable AI-enabled practices

🎯 Exigences

• 7+ years of ecommerce marketing, ecommerce merchandising, or digital commerce experience with meaningful ownership of business results • Deep, hands-on experience operating Shopify or Shopify Plus in a complex ecommerce environment • Ability to personally configure, launch, optimize, and troubleshoot Shopify implementations • Experience building, managing, and developing ecommerce merchandising teams • Experience merchandising complex product categories and large, long-tail catalogs with many attributes, variants, collections, and customer use cases • Strong knowledge of ecommerce taxonomy, navigation, filtering, onsite search, product recommendations, collection strategy, product detail pages, and promotional merchandising • Experience leading integrated campaigns from strategy through execution and measurement • Strong people leadership, project leadership, and cross-functional influence • Commercial judgment and fluency in ecommerce performance metrics • Testing mindset and ability to turn customer and performance data into action • Comfort using AI tools as a normal part of work • Preferred: hands-on Searchspring experience • Preferred: experience with Klaviyo, GA4, Shopify analytics, product-information or feed-management tools, experimentation platforms, Tableau, or Power BI • Preferred: experience in multi-brand, B2B and DTC, office-products, specialty retail, or similarly complex catalog environments • Preferred: experience with Shopify migration, replatforming, major theme redesign, or significant ecommerce operating-model change

🏖️ Avantages

• Comprehensive medical coverage • Dental coverage • Vision coverage • 401(k) with company match • Life insurance • Generous paid time off • Reasonable accommodations for disabilities, religious beliefs, and pregnancy-related conditions