Principal, Innovations – GTM Strategy & Product Marketing

🕒 il y a 2 mois

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🔴 Expert

🎁 Responsable Marketing Produit

👻 Score fantôme 18%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Pourquoi ce score :

• Ouverte depuis 62 jours.
• Les offres de cette entreprise sont généralement pourvues en 38 jours.
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Kinaxis

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1001 - 5000 employés

💼 Conseil

🏥 Santé

🏭 Fabrication

💰 €33 000 000 Venture Round en 2000-05

Consulting • Healthcare • Manufacturing

Kinaxis est un fournisseur de premier plan de solutions d'orchestration de chaîne logistique, spécialisé dans la planification et la gestion de chaîne logistique enrichies par l'intelligence artificielle. Leur plateforme phare, Maestro, permet aux organisations de maîtriser la complexité et d'optimiser les processus décisionnels sur l'ensemble de la chaîne logistique. En intégrant des analyses avancées à une visibilité des données en temps réel, Kinaxis aide les entreprises à améliorer leur efficacité opérationnelle, prédire la demande, et réagir de manière proactive aux perturbations.

Description

• Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale • Increase the speed and scale of launches by creating repeatable launch models, decision gates, and operating rhythms • Turn emerging innovation into market propositions by defining customer problems, target audiences, differentiated value, positioning, use cases, and paths to market • Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth • Develop integrated launch strategies across customer proof, thought leadership, events, analysts, partners, PR, and demand generation • Orchestrate complex, cross-functional launches across Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders • Shape new GTM motions for packaging, introducing, selling, and expanding innovations • Accelerate market learning and iteration using early customers, field feedback, market signals, and launch performance

🎯 Exigences

• 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology • Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders • Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models • Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity • Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments • Strong executive communication, influence, and cross-functional leadership skills • Ability to balance strategic thinking with hands-on execution and move initiatives from concept through market activation • Experience bringing emerging technologies, new platforms, solutions, or business models to market • Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries • Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions • Experience developing and managing launch readiness frameworks, decision gates, and complex cross-functional launch plans • Experience building scalable launch practices that improve organizational speed, consistency, and market impact • Experience working closely with Product and Engineering teams during early stages of product or solution development • Experience creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation • Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable

🏖️ Avantages

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons

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