Director, Lifecycle Marketing

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $175 000 - $260 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Kindred

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2016

🏨 Hôtellerie

🏪 Place de marché

✈️ Tourisme

Hospitality • Marketplace • Travel

Kindred est une communauté d’échange de maisons réservée à ses membres, qui permet de voyager librement en échangeant son logement. La plateforme permet aux membres de séjourner jusqu’à cinq nuits chez un partenaire, avant de l’accueillir à leur tour. Le service s’adresse aussi bien aux locataires qu’aux propriétaires disposant d’un logement bien entretenu, dans des villes comme New York, Londres, Paris et bien d’autres en Amérique du Nord et en Europe. Les membres gagnent des crédits de voyage en accueillant d’autres membres ou en parrainant leurs amis. Ils ne paient que des frais de ménage et de service par séjour, sans frais à la nuit ni cotisation. Kindred propose une approche communautaire du voyage, une alternative plus abordable aux hôtels et aux locations de vacances traditionnels, tout en favorisant les échanges entre propriétaires et voyageurs.

Description

• Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments. • Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success. • Hone our GTM muscles. Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences. • Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement. • Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

🎯 Exigences

• 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products. • Proven track record in building high volume lifecycle programs that drive measurable business outcomes. • You've worked closely with PM’s, Brand, Data, and Engineering teams and have strong project management and communication skills. You can write actionable engineering requirements and creative briefs in the same week. • Analytical mindset, with proven ability to gain insights from high-volume, complex, and omni-channel existing programs, and turn them into actionable results. Strong point of view on lifecycle data infrastructure and pipelines. • Mobile-first experience preferred. Deep experience with mobile and app channels – push, in-app, SMS, WhatsApp – with a strong point of view on channel strategy. • Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations. • Equally comfortable rolling up sleeves to execute campaigns on an ongoing basis as you are building a strategy • Scrappy and self-directed: you don't wait for perfect data or a perfect brief. You can make progress toward goals even when there’s ambiguity or a lack of existing process. • Must have experience with Braze, CDP integrations, AI personalization and localization tooling.

🏖️ Avantages

• Competitive cash compensation and equity • Comprehensive health benefits • Flexible time off, plus 12 paid holidays per year • 21 credits per year to stay in Kindred homes • $4,000 annual travel stipend to help offset travel-related costs • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco • Regular team and company offsites to connect, collaborate, and build together • A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry • A culture of high standards, feedback, and continual growth