Head of Field and Channel Marketing

🕒 il y a 2 mois

🏄 California – Distant

🏄 California – Remote

💵 $175 000 - $220 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 3%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Versa Networks

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2012

📡 Télécommunications

🔒 Cybersecurity

🏢 Entreprise

Telecommunications • Cybersecurity • Enterprise

Versa Networks est un leader dans les marchés des solutions de périmètre de service d'accès sécurisé (SASE) et du réseau étendu défini par logiciel (SD-WAN), reconnu pour ses solutions innovantes et complètes. L'entreprise propose une gamme de produits intégrant des fonctionnalités de mise en réseau et de sécurité, avec une protection contre les menaces alimentée par l'IA, des mesures de sécurité avancées et une véritable multi-tenance. Les plateformes de Versa offrent diverses options de déploiement dans le cloud et sur site, mettant l'accent sur une approche unifiée pour une connectivité sécurisée pour les utilisateurs, les appareils et les réseaux. Ses solutions aident les organisations à transformer leur infrastructure informatique en simplifiant la gestion et en réduisant la complexité, ce qui se reflète dans diverses applications spécifiques à l'industrie, allant des télécommunications aux services financiers.

Description

• Campaign Planning & Execution: Design and execute integrated regional campaigns aligned with Americas pipeline goals. • Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking. • Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market. • Design and Develop a scalable Partner program. • Channel Marketing (Partner & Alliances Support): Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers. • Own the MDF process: allocation, approvals, execution support, and ROI measurement. • Build scalable partner enablement kits (campaign-in-a-box, playbooks, content). • Execute joint events, webinars, and digital campaigns with partners. • Field Marketing (Direct Sales Support): Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards. • Support ABM and territory-level campaigns for high-value accounts. • Drive regional customer advocacy, references, and success stories. • Regional GTM Strategy & Alignment: Act as the bridge between Global Marketing, Americas Sales, and Channel teams. • Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required). • Provide feedback from the field to shape global campaigns and product launches. • Metrics & Reporting: Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution. • Provide regular performance updates to the VP of Global Demand Generation and regional leadership.

🎯 Exigences

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). • 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing. • Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies. • Strong track record of driving measurable pipeline contribution via field and partner campaigns. • Expertise in co-marketing execution, MDF management, and partner enablement. • Skilled in Salesforce, Marketo, and marketing analytics tools. • Exceptional project management, collaboration, and communication skills. • Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders. • Willingness to travel within the Americas (approx. 25–35%). • Bilingual (English + Spanish/Portuguese) a plus for LATAM support.

🏖️ Avantages

• Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication. • Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered. • Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters. • Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you. • Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends. • Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success. • Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do. • Parental Leave: Generous parental leave policies to support you during life's important moments.