CRO, Digital Experience Manager

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L-com Global Connectivity

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 1982

🏥 Santé

📦 Logistique

🏗️ Construction

💰 Private Equity Round en 2006-03

Healthcare • Logistics • Construction

L-com Global Connectivity est un fournisseur de premier plan de produits de connectivité filaires, sans fil et industriels. Ils sont spécialisés dans les assemblages de câbles sur mesure et offrent une large gamme de solutions de connectivité, y compris des adaptateurs, des antennes et des boîtiers. Avec un engagement envers une livraison rapide et des produits de haute qualité, L-com dessert divers secteurs, notamment les télécommunications, l'automatisation industrielle et les soins de santé.

Description

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. • Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. • Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. • Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. • Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. • Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. • Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. • Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. • Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. • Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. • Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.

🎯 Exigences

• Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required. • 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles. • Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives. • Experience operating in fast-paced, hands-on eCommerce environments preferred. • Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required. • Experience supporting eCommerce or multi-site digital environments preferred. • Experience in B2B eCommerce environments preferred.

🏖️ Avantages

• Equal Employment Opportunity and Affirmative Action employer