Head of Audience – Subscriptions

Emploi pas sur LinkedIn

🕒 il y a 10 jours

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🔴 Expert

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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LabX Media Group

Site WebLinkedInTous les Emplois

201 - 500 employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

LabX Media Group est une entreprise mondiale de médias diversifiée dédiée à servir la communauté professionnelle des laboratoires. Elle offre une intelligence inégalée et des solutions de marketing intégrées, adaptées aux besoins de la communauté scientifique. La société propose une variété de services, notamment des événements en direct, des newsletters électroniques, des outils numériques, des webinaires, une interaction sur les réseaux sociaux, des magazines et des plateformes de commerce électronique. LabX Media Group connecte les professionnels de laboratoire avec des informations et des ressources essentielles, en mettant l'accent sur l'excellence éditoriale et l'intégrité marketing. Ses marques incluent LabX, Lab Manager, The Scientist, et Technology Networks, entre autres, couvrant des domaines tels que les sciences de la vie, la découverte de médicaments, la gestion de laboratoire, et plus encore. Elle utilise des technologies avancées pour fournir un contenu de haute qualité et des solutions marketing dynamiques à l'échelle mondiale.

Description

• Own and manage print and digital circulation strategy for a large consumer-focused publication • Lead subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement • Develop and execute audience growth strategies to increase paid and qualified circulation, optimize subscriber lifetime value, reduce churn, and improve profitability • Use audience, subscription, and engagement data to drive acquisition, retention, conversion, and revenue growth • Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and personalization • Build and optimize subscriber lifecycle programs from conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention • Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives • Monitor circulation and subscription metrics including growth, renewal rates, churn, engagement, CAC, LTV, conversion rates, and subscription revenue • Own subscription revenue performance and circulation economics, including forecasting, profitability monitoring, and operational efficiency improvements • Develop annual circulation forecasts, budgets, reporting, and performance analysis; present recommendations to senior leadership • Oversee print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution • Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other suppliers • Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations • Manage relationships with audit organizations and maintain subscriber data integrity • Conduct competitive analysis and market research to identify audience trends, technologies, subscription best practices, and growth opportunities • Monitor email deliverability and optimize subscriber communications for inbox placement, open rates, click-through rates, engagement, retention, and conversion • Develop integrated audience development strategies across print, digital, email, social media, events, newsletters, and advertiser-supported content programs • Partner with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with business, content, and revenue goals • Leverage audience segmentation, cohort analysis, retention modeling, and performance reporting to support strategic decision-making • Evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach and improve subscription performance

🎯 Exigences

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered • 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment • Strong analytical mindset with ability to interpret audience data and translate insights into actionable strategies • Excellent communication and project management skills • Ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment • Experience in or knowledge of the scientific industry is an asset • Expert working knowledge of subscription fulfillment software, including Omeda and CDS • Experience with email marketing platforms and list segmentation best practices • Experience with web analytics platforms such as Google Analytics and Adobe Analytics • Experience with data visualization tools for monitoring audience KPIs and campaign performance • Hands-on experience with social media management and familiarity with emerging platforms and growth tactics • Direct experience executing and managing paid advertising efforts • Experience with A/B testing and conversion rate optimization • Disciplined test-and-learn approach to campaign development capable of demonstrating clear ROI • Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations

🏖️ Avantages

• Equal opportunity employer committed to diversity, equity, and inclusion • Reasonable accommodation for qualified individuals with disabilities • Remote work arrangement