Senior Manager, Brand Media, Influencers, Partnerships

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $137 000 - $201 500 / an

⏰ Temps Plein

🟠 Senior

💰 Responsable de comptes

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Life360

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2008

👥 B2C

📡 Télécommunications

💰 Post-IPO Equity en 2022-11

B2C • Safety • Telecommunications

Life360 est une application de sécurité familiale de premier plan qui offre une gamme complète de services pour la sécurité de localisation et numérique. Avec Life360, les utilisateurs peuvent partager leur localisation sans effort, suivre leurs appareils et gérer les mesures de sécurité routière, y compris la détection des accidents et l'assistance routière 24/7. L'application inclut des fonctionnalités pour la sécurité numérique, telles que la protection contre le vol d'identité et les alertes SOS, garantissant ainsi la protection et la prévention de chaque membre de la famille. Les forfaits de Life360, qui incluent des options gratuite, Gold et Platinum, sont conçus pour répondre à divers besoins, offrant une tranquillité d'esprit grâce à des outils avancés de sécurité et de coordination. L'application est appréciée par des millions d'utilisateurs et est hautement notée sur les stores pour son efficacité et sa fiabilité à connecter les membres de la famille et assurer leur sécurité.

Description

• Develop and optimize paid media programs that build awareness and consideration for Life360 • Work with the creative team to ensure optimal channel/message fit. • Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix. • Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them. • Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with. • Work with agency and platform partners, as you see fit, to procure and manage these deals. • Work with Analytics to assess the overall and relative performance of our influencer partnership deals. • Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with. • The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas. • Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals. • Work with Analytics to assess the overall and relative performance of our brand partnership deals.

🎯 Exigences

• 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.) • Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig. • Proven track record managing 8-figure paid media budgets • Experience procuring, managing and assessing successful influencer deals. • Track record of successful collaboration with other brands to deliver on respective and shared goals. • Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more. • Strong communication and cross-functional collaboration skills. • Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).

🏖️ Avantages

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products