Director, Technical Product Management – Audience

Emploi pas sur LinkedIn

🕒 il y a 2 jours

🇺🇸 États-Unis – Télétravail

💵 $160 000 - $180 000 / an

⏰ Temps Plein

🔴 Expert

✅ Responsable Produit

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Pourquoi ce score :

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LocaliQ

Site WebLinkedInTous les Emplois

1001 - 5000 employés

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ est une plateforme et un fournisseur de services de marketing numérique qui aide les entreprises à accroître leurs prospects, leurs revenus et leur visibilité en ligne grâce à des solutions marketing multicanales basées sur les données. LocaliQ propose de la publicité payante (recherche, affichage, vidéo, social), du référencement (SEO), la gestion de sites web et de listes, du marketing par e-mail ciblé, des pages de destination, une gestion des prospects alimentée par l'IA (Dash), des rapports et analyses, ainsi qu'une expertise en marketing local géré dans de nombreux secteurs et entreprises multi-sites. L'entreprise cible les petites et moyennes entreprises ainsi que les agences avec une plateforme tout-en-un et des services professionnels ; les metrics du site indiquent une grande échelle : 283 millions de prospects générés, 15,9 milliards de dollars de revenus totaux attribués, 142 millions d'heures économisées, et plus de 512 000 entreprises servies.

Description

• Define and execute the vision, product strategy, and roadmap for audience capabilities • Build differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data • Create packaging, activation, pricing, measurement, and reporting frameworks • Advance segmentation, enrichment, identity, insights, and responsible data use • Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows • Define the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement • Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries • Simplify fragmented workflows and reduce manual handoffs • Own the strategy for direct and automated media offerings across multiple buying models • Improve yield and inventory utilization while protecting customer value and premium experiences • Advance forecasting, pricing, packaging, decisioning, and campaign optimization • Use performance data and market insights to prioritize investment and validate product-market fit • Build business cases, launch plans, adoption strategies, and success measures • Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy • Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders • Develop product talent and influence matrixed teams across the organization

🎯 Exigences

• 10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields • 5+ years leading complex platform products, major integrations, or multi-team transformation initiatives • Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations • Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes • Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills • Deep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations • Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes • Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks • Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching • Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization • Strong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution • Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms • Knowledge of data modeling and SQL, including dimensional models, sold-versus-delivered reconciliation, complex joins, window functions, and performance optimization on large datasets • Preferred: Experience launching audience-based solutions and enabling commercial teams to bring new capabilities to market • Preferred: Experience integrating advertising, customer-management, order-management, reporting, or revenue platforms • Preferred: Familiarity with AI-assisted media planning, campaign optimization, and decision-support products • Preferred: Experience integrating CRM and commercial workflow platforms; Salesforce or equivalent is beneficial • Preferred: Experience with business intelligence and reporting platforms such as Looker or Tableau • Preferred: Understanding of creative fulfillment workflows and commercial creative workflow platforms • Preferred: Working knowledge of Python or a similar language • Preferred: MBA or equivalent experience leading product strategy and commercial transformation

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