VP of Growth – Marketing

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Lucra Sports

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2019

🤝 B2B

🎮 Jeux vidéo

💳 Fintech

💰 €10 300 000 Series A en 2022-03

B2B • Gaming • Fintech

Lucra Sports est une plateforme B2B qui propose une couche de gamification en marque blanche pour les marques, améliorant l'engagement des utilisateurs à travers des concours récréatifs en argent réel et des tournois sociaux. En se concentrant sur la fidélité à la marque et la connectivité communautaire, Lucra Sports offre aux entreprises des outils pour créer des expériences client interactives qui génèrent des revenus et favorisent la fidélisation. La plateforme inclut des fonctionnalités telles que des portefeuilles intégrés, la gestion des risques et des analyses de données, permettant aux marques d'optimiser leurs stratégies marketing tout en assurant une expérience client sécurisée et sans faille.

Description

• Partner Go-To-Market (GTM) & Launch Operations: Build and run end-to-end GTM playbooks with B2B partners (hospitality, entertainment, fitness, golf) so physical venues and apps go live fast and stay live. Own enablement, co-marketing, on-prem assets, and digital activation funnels from pre-launch → launch → scale. • Full-Funnel Growth: Physical ↔ Digital: Architect acquisition and activation across on-site signage, kiosks, QR handoffs, staff prompts, and owned/app channels. Optimize the funnel from awareness to contest creation/join to repeat play. Ruthlessly instrument KPIs (contest conversion, retention, ARPU, CAC/LTV) and drive compounding improvements. • Lifecycle, Incentives & Progression: Design engagement loops, progression systems, loyalty hooks, and incentives that translate venue moments into ongoing digital competitions. Own CRM/lifecycle (push, SMS, email, in-app), referral, and milestone mechanics that feel native to each partner brand. • Product Marketing & Narrative: Define positioning, messaging, and proof for Lucra’s SDK/API + kiosk experiences. Turn live programs into sharp case studies and ROI stories for sales, renewals, and fundraising. Equip partner GMs and marketers with plug-and-play assets that ship in days, not weeks. • Experimentation & UXR at Speed: Stand up an always-on test bench with rigorous A/B testing, in-venue pilots, and lightweight UXR. Test relentlessly, learn fast, scale what works, kill what doesn’t. • Analytics, Attribution & Revenue Ops: Implement clean attribution across kiosks, QR, staff prompts, and digital touchpoints. Build partner dashboards and weekly growth reviews. Tie every program to revenue, not vanity metrics. • Cross-Functional Leadership: Partner with Product, Engineering, Sales, and CS to ensure the growth roadmap is built, instrumented, and shipped. Translate market signal into product requirements and launch calendars. • Team Building & Vendor Bench: Hire and lead a high-performing growth org (lifecycle, paid, partner marketing, PMM, design/copy) and curate best-in-class vendors for media, creative automation, and in-venue activations. • Executive & Board-Level Communication: Represent growth strategy and outcomes to the exec team and board. Tell a crisp story with value creation data and a defensible roadmap.

🎯 Exigences

• 8+ years of marketing leadership experience, with 3+ years in a C-suite or Head of Position role • Proven experience launching great consumer experiences or B2B software—mobile-first, real-time, social, or gaming platforms • Strong omnichannel understanding—you can hold your own in architecture, scalability, and data discussions • Experience working with D2C and B2B(2C) products • Experience working in end to end sales cycles and go to market launches • Deep fluency in user data, behavioral analytics, and A/B testing different strategies • Eye for design—you know what great product/marketing looks like because you've ideated it and deployed it before • Exceptional communication skills—you can rally a room and inspire execution.

🏖️ Avantages

• Health insurance • Flexible work arrangements • Professional development opportunities