Senior Product Manager, Client Marketing & Advertising

🕒 il y a 6 mois

🇺🇸 États-Unis – Télétravail

💵 $150 000 - $190 000 / an

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

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Luxury Presence

Site WebLinkedInTous les Emplois

201 - 500 employés

🏠 Immobilier

Real Estate • Marketing

Luxury Presence est une entreprise spécialisée dans la fourniture de solutions numériques de premier ordre aux professionnels de l'immobilier. Elle offre des conceptions de sites web immobiliers primées et des solutions de marketing expertises visant à aider les agents, les équipes et les agences à développer leurs activités et à construire leur marque. Leur plateforme inclut des outils pour la recherche de biens par IDX, des sites web immobiliers, des rapports d’estimation numérique (CMA), des services de référencement (SEO), du marketing de contenu, de la publicité et la gestion des réseaux sociaux. Adoubée par plus de 20 des 100 meilleurs agents du Wall Street Journal, Luxury Presence permet aux professionnels de l'immobilier d'attirer plus d'affaires grâce à des expériences numériques aussi belles que fonctionnelles.

Description

• Own the strategy and roadmap for client marketing & advertising products, spanning digital campaigns, lifecycle marketing, and offline channels such as print and direct mail. • Define end-to-end marketing workflows that help agents and teams plan, launch, and measure campaigns across channels (ads, email, SMS, social, print/direct mail) from within the Luxury Presence platform. • Partner with Client Marketing leadership to create scalable client programs and “campaign in a box” offerings (e.g., listing launch playbooks, neighborhood farming packages, print/direct mail bundles) and turn them into productized experiences. • Develop templated campaigns and playbooks that encode marketing best practices while still allowing for brand-appropriate customization by agents and teams. • Collaborate with AI/ML teams to enhance AI-powered assistants and creative tools that help clients generate copy, creative, and campaign structures quickly and on-brand. • Build segmentation, targeting, and personalization capabilities that make it easy for clients to reach the right audiences at the right time across channels. • Design intuitive, premium user experiences that reflect our luxury brand while remaining simple enough for busy, non-technical users to adopt quickly. • Create clear reporting and insights that tie marketing activity to lead generation, pipeline, and ROI, helping clients understand what’s working and where to invest next. • Evaluate and launch new channels and offerings, including third-party partnerships (e.g., print, direct mail, or specialty media providers) that can be packaged and delivered through our platform. • Work cross-functionally with CRM and lead management teams to ensure campaigns are tightly integrated with contact data, lead routing, and nurturing workflows. • Define and track success metrics across adoption, engagement, campaign performance, and revenue impact — and use these metrics to prioritize and iterate. • Act as the voice of the client marketer inside the organization, bringing market insights, client feedback, and competitive intelligence into the product planning process.

🎯 Exigences

• 7+ years of Product Management experience with demonstrated progression to senior/staff level. • Strong background in marketing and/or growth, ideally having partnered closely with marketing teams or owned campaigns yourself earlier in your career. • Experience building marketing, CRM, or advertising products in a B2B SaaS environment (e.g., campaign management, lifecycle marketing, email/SMS tools, marketing automation, ads, or similar). • Comfortable working across multiple channels, including paid media (e.g., Meta/Google), owned channels (email, SMS), and offline tactics (print, direct mail, event marketing, etc.). • Deep understanding of performance and lifecycle marketing fundamentals — funnels, conversion rates, CAC, LTV, attribution basics — and how these inform product decisions. • Proven ability to take ambiguous client needs and turn them into clear product strategies, roadmaps, and shipped experiences. • Experience designing or overseeing premium UX for non-technical users, with strong instincts for simplicity, polish, and brand alignment. • Highly data-driven, with experience running experiments, interpreting campaign and product analytics, and using insights to iterate. • Excellent cross-functional collaboration skills; you’re comfortable working with marketing, sales, client success, operations, design, and engineering. • Strong written and verbal communication skills; able to articulate vision, tradeoffs, and priorities to both executives and individual contributors.