Director, Engagement Strategy

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $150 000 - $206 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Lyra Health, pas via un site d'emploi

Repérée par Remote Rocketship il y a 2 mois

Toujours ouverte sur le site de Lyra Health. Vérifiée il y a 5 heures.

Logo of Lyra Health

Lyra Health

501 - 1000 employés

Fondée en 2015

🏥 Santé

⚕️ Assurance santé

☁️ SaaS

💰 €235 000 000 Series F en 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health est une entreprise de santé mentale qui collabore avec les organisations pour offrir des avantages complets et efficaces en matière de santé mentale aux employés à l'échelle mondiale. En proposant des soins de santé mentale basés sur des preuves, Lyra Health améliore le bien-être des employés et a un impact significatif sur les performances de l'entreprise. Leur plateforme offre un soutien de haute qualité grâce à un réseau mondial de professionnels, utilisant une technologie de correspondance par IA pour connecter rapidement les membres avec des prestataires adaptés. Lyra Health s'adresse aux familles, couples, adultes et enfants, en offrant un soutien pour divers besoins en santé mentale. Leurs programmes visent à améliorer la santé des employés, à accroître la productivité et à réduire les coûts de santé, tout en offrant une expérience fluide aux membres.

Description

• Lead high-impact initiatives connecting more people to mental health care through data-informed marketing • Report directly to the Senior Director, Customer Marketing • Drive strategic member communication programs across Lyra’s book of business, focusing on large and complex accounts • Manage and mentor a team of 7 Engagement Strategy Managers • Elevate the team from execution to strategic consulting and operational excellence • Shift employers from basic benefits promotion to embedding Lyra’s marketing within broader operational and business goals • Partner with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance • Build scalable frameworks that meet customer needs, drive Net Revenue Retention, and support efficient company growth • Own the team’s annual strategy, budget, and quarterly initiatives • Establish operational strategy and governance, including standardized tools, templates, and AI-enabled processes • Translate data and funnel metrics into customer-facing stories and targeted marketing turnaround plans • Create and maintain scalable marketing playbooks by industry, customer tenure, segment, and product configuration • Analyze and report performance, connecting communication-program results to business impact and customer health outcomes • Maintain sustainable workloads and protect the team’s strategic thinking capacity

🎯 Exigences

• 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing • At least 5 years successfully managing and developing a team • Digital health or fast-growing technology company experience preferred • Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments • Exceptional ability to translate complex data and metrics into compelling strategic insights for internal executives and external client benefits leaders • Demonstrated success in customer-facing roles persuading diverse customer stakeholders to adopt marketing recommendations • Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations • Ability to work independently while proactively managing teams and objectives • Background in healthcare or employee benefits highly preferred • Genuine passion for mental health • Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus

🏖️ Avantages

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations

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