General Manager, Insurance

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Madrivo

Site WebLinkedInTous les Emplois

51 - 200 employés

☁️ SaaS

🤝 B2B

SaaS • B2B

<Madrivo> Madrivo est une entreprise de marketing à la performance et de publicité par affiliation qui connecte éditeurs et annonceurs via une plateforme multicanal axée sur les données appelée Techtelligence®. La société propose des services d'acquisition de clients basés sur la performance, des analyses pour les campagnes de réponse directe (email, social, natif, recherche, display), des liens dynamiques cryptés, ainsi qu'une protection contre la conformité et la fraude pour aider les marques et les affiliés à optimiser leurs revenus et les performances de leurs campagnes.

Description

• Architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. • Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. • Delivery of exceptional ROAS for carrier partners, maximizing yield for publishers, and ensuring a seamless high-intent experience for consumers. • Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin. • Extract an additional 5% margin through sophisticated post-monetization strategies. • Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for publishers. • Build a roadmap that accelerates a 5-year enterprise strategy, creating a vertical with massive standalone asset value.

🎯 Exigences

• 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare). • Track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business. • Experience closing, onboarding, and scaling top buyers of leads, clicks, and calls in the Insurance industry. • Understanding of the consumer journey from first click to final policy. • Experience orchestrating monetization throughout that journey to maximize yield. • Led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield and high ROAS for buyers.

🏖️ Avantages

• Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch. • Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale. • Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.