Paid Search Manager

Emploi pas sur LinkedIn

🕒 il y a 5 jours

🇪🇸 Espagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de performance

👻 Score fantôme 16%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Magic, Inc

Magic, Inc

51 - 200 employés

🤝 B2B

⚡ Productivité

B2B • Productivity

Magic est une solution sans friction pour intégrer des travailleurs à distance rigoureusement sélectionnés et économiques, afin d'aider à développer vos fonctions commerciales clés. Grâce à une combinaison d'automatisation et de travail actif, nous puisons dans notre réseau de travailleurs à distance certifiés qui gèrent des tâches allant de l'assistance virtuelle et du service client à la génération de prospects commerciaux et à la planification entre différents membres de l'équipe – comme par magie.

Description

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts • Manage and fine-tune automated tROAS and Maximize Conversion Value bidding strategies • Allocate spend across high-intent search, Performance Max, and Demand Gen channels • Structure and refine branded and non-branded search campaigns • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions • Scale Demand Generation campaigns across YouTube, Discover, and Gmail • Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy • Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets • Deliver weekly and monthly reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership

🎯 Exigences

• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search accounts • Proven experience directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals • Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics • Extensive experience running and optimizing non-branded search, Performance Max, and Demand Gen or Discovery campaigns • Expert capability in Google Analytics 4, Excel/Google Sheets including pivot tables and data manipulation, and attribution modeling • Strong understanding of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats • Google Ads and Microsoft Advertising certifications • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts • Background in B2B, E-commerce, or Lead Gen • Exceptional analytical, problem-solving, data interpretation, attention-to-detail, strategic thinking, forecasting, budget management, communication, stakeholder management, organization, and project-priority management skills • Available to work full-time during Eastern Time business hours and collaborate with a US-based team • Ability to thrive in a remote work environment and independently manage time and priorities

🏖️ Avantages

• Permanent work-from-home forever • Zero commuting and zero traffic • Flexible choice of work location • Mental health-focused workplace • Breaks and time to recharge encouraged • Monthly Town Hall meetings with transparent company communication and company updates

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