Director, Media Strategy

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $140 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 4%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Configurer une alerte email pour les nouveaux emplois

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Marketbridge

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 1991

📣 Marketing

🏥 Santé

💼 Conseil

💰 Private Equity Round en 2023-11

Marketing • Healthcare • Consulting

Marketbridge est une société de conseil en croissance et de marketing qui combine les compétences d'un cabinet de conseil en gestion avec celles d'une agence marketing. Elle se spécialise dans le conseil pour l'entrée sur le marché, la stratégie de croissance et l'optimisation opérationnelle, utilisant la science marketing, l'analyse et la technologie pour stimuler une croissance des revenus durable pour ses clients à travers diverses industries. Ses services incluent des analyses de l'audience, la communication de marque, la génération de demande et les expériences numériques, tous visant à aider les leaders modernes à transformer leur présence sur le marché et à optimiser l'efficacité de leur marketing.

Description

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals • Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans • Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives • Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy • Support in-platform campaign management and optimization when required • Review campaign performance and use data and insights to identify optimization opportunities • Help establish campaign measurement frameworks, key performance indicators, and reporting approaches • Ensure learnings and performance insights are incorporated into future planning and recommendations • Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations • Lead or support client conversations related to media strategy, planning, campaign performance, and optimization • Present media plans, results, insights, and recommendations with clarity and confidence • Build a strong understanding of each client’s business, industry, audiences, and competitive landscape • Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships • Build and maintain strong relationships with B2B media vendors and platform partners • Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs • Support media negotiations and work to secure appropriate rates, placements, and added value • Oversee media budgets and ensure investments are allocated and managed responsibly • Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations to ensure strategic quality, accuracy, and alignment • Support the professional development and growth of junior and mid-level team members • Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams • Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment • A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

🏖️ Avantages

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.