VP, Media

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Marketbridge

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 1991

📣 Marketing

🏥 Santé

💼 Conseil

💰 Private Equity Round en 2023-11

Marketing • Healthcare • Consulting

Marketbridge est une société de conseil en croissance et de marketing qui combine les compétences d'un cabinet de conseil en gestion avec celles d'une agence marketing. Elle se spécialise dans le conseil pour l'entrée sur le marché, la stratégie de croissance et l'optimisation opérationnelle, utilisant la science marketing, l'analyse et la technologie pour stimuler une croissance des revenus durable pour ses clients à travers diverses industries. Ses services incluent des analyses de l'audience, la communication de marque, la génération de demande et les expériences numériques, tous visant à aider les leaders modernes à transformer leur présence sur le marché et à optimiser l'efficacité de leur marketing.

Description

• Provide strategic and operational leadership across the media practice. • Establish the standards, tools, processes, talent model, and commercial approach required to support continued growth while maintaining a high level of quality across client engagements. • Serve as a senior media advisor on our most complex accounts and play an active role in new business, organizational planning, and the ongoing development of Marketbridge’s integrated media offering. • Define and lead the vision, methodology, and strategic direction of the integrated media practice. • Build the team, leadership structure, and delivery model required to scale the practice while continuing to evolve and strengthen Marketbridge’s media offering. • Develop a scalable global operating model, including offshore and distributed delivery capabilities, that supports growth without compromising strategic quality or client experience. • Establish consistent media standards, processes, tools, and governance across teams. • Identify opportunities to expand Marketbridge’s media capabilities and differentiate our offering in the market. • Contribute to agency growth through new business development, pitches, capability presentations, and solution design. • Provide senior strategic oversight across integrated media planning and activation for enterprise B2B clients. • Advise clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation. • Ensure media strategies are connected to clients’ broader business, brand, demand generation, and revenue objectives. • Oversee the development of sophisticated cross-channel programs spanning programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels. • Serve as the escalation point and senior strategic counsel for complex or high-profile client engagements. • Design and implement scalable delivery models that improve quality, efficiency, consistency, and profitability. • Lead the continued development of offshore and distributed media capabilities, ensuring clear ownership, strong communication, and consistent quality standards. • Determine the appropriate balance of onshore, offshore, centralized, and client-dedicated resources. • Partner with operations and finance leaders to oversee pricing, staffing, utilization, resourcing, and margin performance. • Establish clear roles, workflows, quality-control processes, and service-level expectations across the media function. • Monitor the health of the practice and proactively address capacity, capability, and delivery risks. • Lead, develop, and retain a high-performing team of media leaders and practitioners. • Build a clear organizational structure and career path that supports both team growth and business needs. • Coach senior team members and strengthen leadership capabilities throughout the practice. • Identify future talent and skill requirements as the media landscape and client needs evolve. • Foster a culture of accountability, collaboration, innovation, and continuous improvement. • Act as an executive-level partner to senior client stakeholders. • Build confidence in Marketbridge’s media capabilities through clear, commercially grounded recommendations. • Partner with client leaders to identify opportunities for account expansion and increased media investment. • Oversee major media budgets and ensure appropriate governance, risk management, and financial accountability. • Support the development of pricing models, scopes of work, staffing plans, and commercial agreements. • Establish the practice’s approach to media measurement, optimization, reporting, and performance storytelling. • Partner with analytics and technology leaders to strengthen the connection between media performance and business outcomes. • Evaluate emerging platforms, technologies, AI-enabled solutions, and industry developments. • Ensure the practice remains current with evolving privacy requirements, buying models, platform capabilities, and B2B media trends. • Introduce new approaches that improve performance, efficiency, and the client experience.

🎯 Exigences

• 15+ years of experience in media strategy, planning, buying, and leadership, ideally within an agency environment. • Significant experience leading media strategy and delivery for large, complex enterprise clients. • Deep understanding of B2B media, including programmatic, paid social, SEM, trade publications, traditional media, and integrated channel planning. • Proven experience building, scaling, or transforming a media practice or substantial media capability. • Experience leading distributed, global, offshore, or blended delivery teams. • Demonstrated success developing operating models, workflows, governance structures, and quality standards. • Experience overseeing multimillion-dollar media budgets and complex client portfolios. • Strong commercial acumen, including experience with pricing, staffing, utilization, profitability, and scope development. • Proven success leading senior teams, developing leaders, and managing organizational change. • Experience supporting new business pitches and expanding media relationships within existing accounts. • Strong executive presence with the ability to advise, influence, and build credibility with senior client stakeholders. • Deep familiarity with major media platforms and technologies, including The Trade Desk and/or DV360. • Strong analytical judgment and the ability to translate performance data into clear business recommendations. • Ability to operate effectively in a fast-paced, evolving environment with competing priorities.

🏖️ Avantages

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.